Hi. My name is Ralph. I’m a blogger. And I’ve learned something. Blogging is hard. Most new bloggers don’t realize it at first. They assume that all they need is a good idea and to take that idea and spit it out at a computer. And while it’s true that lots of bloggers have great ideas for content, what they fail to account for is that there is a wide gap between thinking up a good idea and publishing a completed blog. To help bloggers avoid frustration I’m writing this article to illustrate the 5 steps that I have developed to keep me sane during content development and make sure that the entire ride is trouble free.
Why blog? Because chances are your competitors are doing it. That means that they are talking to your potential customers. As the comfort level between your potential customers and your competitors increases, those sales opportunities for you will decline. But there are even more reasons to blog for business. Here are a few important ones.
It’s no secret that the art of storytelling is becoming a more and more popular approach to marketing. Organizations are finally moving away from hard selling in favor of compelling stories that draw people in by making an emotional connection. But why? Aside from a universal numbness to soulless, self-serving sales messages, we’re living in an age in which content sharing drives business success, from SEO to relationship building. Here are some reasons why storytelling matters.
No more guest posts. That’s the new rule imposed by Google. Everyone’s talking about it. Some are raging about the future. Others lamenting the past. Except for one thing. It’s not true. Whenever there is a new announcement from big companies like Google or Facebook, mass hysteria is bound to ensue. But if you take a look at this latest news, you’ll find it’s not new at all. Here’s what it means and what you need to know.
Last January I wrote about how we’d started using an editorial calendar for this blog and how much of a success it had been. Now, a year later, we’ve learned a few things and made some changes to make the calendar work even better. I share what we learned so that it can help you plan for your blog’s success, and then you can download our updated 2014 calendar. Remember you can get in touch with us any time if you need help with your plans!
Did you ever have a hard time reading an article online because the author went overboard with fonts, text alignment, bold, italics and colors? It’s a common problem among new online publishers and bloggers, and one that can persist for a long time unless someone smacks some sense into that person and says, “Cut it out with all the crazy formatting already.” So that’s what I’m doing today. Giving you a whole batch of don’t-dos so that your website or blog post will be readable instead of an art project. Read more to find out what some of the more egregious errors are and make sure they aren’t part of your website.
When you’re ready to publish your latest stroke of brilliance, it’s common to have an itchy trigger finger. Never before has the wit and wisdom flowed so effortlessly and elegantly from your brain to the screen. But will your audience feel the same way? Here are some important questions that you should ask every time you’re ready to publish content, so that it will reflect well on your company and bring business your way instead of sending customers off.
Are you mesmerized by the beat of the content drum? There’s no shortage of advice to “write great content” but what if you’re not a writer? What if you don’t have the time to obsess over every word that leaves your brain? What if you just don’t WANT to obsess that much about content? Well, if you want to be successful at business, content is part of it. But it doesn’t have to leave you wringing your hands or pulling out your hair. Next time you need to write for your business, pull out one (or more!) of these techniques to improve the quality of your writing and give it a lot more punch.
It’s not as violent as it sounds, but it may involve tears depending on how attached you are to the words that come out of your pen or keyboard. But if you want to improve your writing, one of the best bits of advice I’ve got is: kill those babies. Here’s a bit more explanation and some (brief) suggestions for getting your words out there. Succinctly.
I recently got involved in a Linkedin group discussion about an article that equated content marketing to giving away free stuff. It claimed that a large segment of the population doesn’t place much value on this type of content – blogs, articles, white papers, e-books, etc. If you want to get the order, the article claimed, you need to do some human selling. What really bugged me – and disturbed me, quite frankly – is the perceived disconnect between content marketing and the sales process. Here’s why content marketing is so important.