It stuns me each time a businessperson says that they don’t know what to write about. If you’re struggling with content creation, whether for your website, blog post, email or other marketing, ask yourself this question:
Will your potential customers be more likely to buy from you if they are well or poorly informed about your product or service?
If you said “well informed” then you’ve got all the content you’ll ever need. Here’s why – and how to write content that your prospects and customers want to read.