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Writing & Content Marketing

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10 Things I Learned About Content Creation From 100 Episodes Of Podcasting

By | Podcast, Readings, Writing & Content Marketing | 458 Comments

It took us a while to get started but some eight months later, after buying a bunch of equipment, setting it up and connecting eight billion wires… we made it to episode 100.

Along the way we learned a lot, and not just about knobs vs. sliders, but about planning, promotion, content creation and the audience we do it for. So as we cross the 100th milestone this week, we want to reflect on what we learned so that if you create any kind of content for your business you can take something away to help on your own journey.

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I'm Writing A Ton Of Great Content But Not Getting Leads. Why?

“I’m Writing A Ton Of Great Content But Not Getting Leads. Why?”

By | Podcast, Readings, Writing & Content Marketing | 15 Comments

If you’re busily blogging, podcasting and social media-ing but still not getting the leads you want, you may be wondering why you’re investing all that time and effort. You may be discouraged by the whole thing and ready to check out of content marketing entirely.

If that’s you – if you’re creating content and not getting results – hang tight. I’ve got a few reasons why that may be happening so that with a few adjustments you can see the success that everyone else seems to be talking about.

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Podcasting: The Next Frontier Of Marketing And Why You Need To Jump On The Bandwagon

Podcasting: The Next Frontier Of Marketing And Why You Need To Jump On The Bandwagon

By | Podcast, With Guests, Writing & Content Marketing | 2 Comments

In this episode of the Web.Search.Social Marketing Podcast we talk with Chris Curran of Fractal Recording about the value of podcasting for business.

Before you write it off as something that’s outside your wheelhouse, consider this:

2015 car models are being equipped by default with podcast listening options.

More and more people are listening to podcasts every day.

It’s a relatively untouched frontier where you can have a voice and it’s a lot more likely to be heard instead of drowned out by the competition.

Add “podcast show” to your résumé and watch the competition fade. It doesn’t have to be hard to get started or to do. Listen to Chris share his passion and you might just get excited about the underutilized benefits of this marketing opportunity.

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Porn, Plagiarism And Protecting Your Content With Jonathan Bailey

Porn, Plagiarism And Protecting Your Content With Jonathan Bailey

By | Podcast, With Guests, Writing & Content Marketing | No Comments

Have you ever worked hard on a blog post only to find that someone else had pilfered it wholesale and reprinted it on their site without permission from you?

That really burns our buns!

On this episode of our podcast we talk with plagiarism consultant Jonathan Bailey about all types of content theft and what you can do to protect your intellectual business property.

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The Only Buzzword You Must Eliminate From Your Marketing Vocabulary

The Only Buzzword You Must Eliminate From Your Marketing Vocabulary

By | Podcast, Readings, Writing & Content Marketing | 15 Comments

Take a moment to think about the business buzzword that drives you most crazy.

Synergy?

Thought leadership?

“Next level”?

Each of those makes me cringe a little… especially “next level” because couldn’t the next level be down?

Buzzwords are overused, cliché and sometimes downright silly. Every industry has them. But there is only one word that you should squash completely before it stings you. Want to guess what it is?

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My Super-Secret Secret Sauce Content Marketing Recipe

My Super-Secret Secret Sauce Content Marketing Recipe

By | Writing & Content Marketing | 11 Comments

Are you pretty sure that a blog could bring you some business? But do you sometimes have trouble deciding what to write? When to write? WHY to write?

If that sounds like you, I’m going to give you my very own super-secret secret sauce recipe for creating kick-butt content in no time. But don’t tell anyone because then everyone will be creating great content and making money and enjoying success. And that would just be crazy.

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Your Business Blog Is Boring And Nobody Cares. Change That And Start Generating Leads.

Your Business Blog Is Boring And Nobody Cares. Change That And Start Generating Leads.

By | Writing & Content Marketing | 6 Comments

If you’ve got a business blog I bet you’re posting away, day after week after month. But what is the net result of all that posting? Are you getting traffic to your site? Generating leads?

If your blog is rocking your world, and you’re making money hand over fist, then take the day off. This article isn’t for you.

But if you’ve got a business blog and you’re getting frustrated, starting to doubt the point of this content marketing thing entirely…

Read on!

I want to share with you some reasons WHY that’s happening and how you can fix the problem and turn your blog into a lead generating machine.

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Overcome The Content Curation Curse By Making Your Marketing Oh So Pinteresting [Podcast]

Make Your Marketing Oh So Pinteresting With Pinterest And Avoid Content Curation Noise [Podcast]

By | Writing & Content Marketing | No Comments

I used to hate Pinterest.

I’ll admit it.

But it was for no good reason.

I think it probably had to do with the fact that when Pinterest came onto the scene there were already so many other players that needed my attention that I just didn’t want another.

Then Cynthia Sanchez came into my life and made me a Pinterest Junkie. I want to share my path to Pinterest along with an interesting conversation I had with Cynthia on her podcast Oh So Pinteresting and then share a few thoughts on how you can use Pinterest to really add a dash of BOOM! to your marketing.

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