Build Your Marketing House With Your Own Bricks And Keep The Poachers Off Your Land!

Build Your Marketing House With Your Own Bricks… And Keep The Poachers Off Your Land!

Show Notes

It’s the last Monday of Freduary! Welcome our final Fred of the month, SuperFred Krithika Rangarajan, also known as “Kit Rodgers” (you’ll have to listen to find out why). She’s a new friend and someone who we hit it off with immediately because she has such a generous heart and a positive outlook.

What’s Freduary?

It’s an entire month dedicated to all things SuperFred. And if you don’t know what a SuperFred is – or I should say who a SuperFred is, then you’ll have to listen in and join the army.

Enjoy Freduary with us! Send your messages and tweets tagged with #superfred and we’ll be sure to connect!

In This Episode We Talk About

  • What it means to “own” your content and who should have a right to use it
  • The changes over at Pinterest that are causing consternation amongst marketers
  • How people built their email lists “back in the day” before social media was around
  • The probability that Ralph will die of a cold during this episode
  • And more about non-marketing-y things like “having a real relationship” with people instead of always wondering “what’s in it for me?”

Links & Resources


If you message or tweet them, add the hashtag #superfred so they know you’re part of the army!

Your Marketing Action Item

From Kit: Follow your heart and connect with someone online because they make you happy. Skip the marketing agenda and focus on mutually satisfying relationships instead of mutually beneficial ones.

From Carol Lynn: If your email list has been inactive, think about how you can reintroduce yourself to your subscribers. Don’t send a marketing email or newsletter. Reach out and say hello, let them know you’re there and invite them to connect with you or start a conversation.

From Ralph: Since Ralph had a cold, he copped out on the action item but threw one in at the end to help Kit reach her dream: find Aaron Rodgers and bring him to Kit so she can pitch him on writing his biography! Tweet at him with #SuperFred and let him know he’s got a fan who wants to make him shine.

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera
  • Popping in quickly to report I’ve reached out to Aaron Rodgers in as many ways possible to let him know Krithika wants to write his biography. Now let’s see what he’s REALLY made of! Will he be a good citizen of the net and reply? Don’t know. We’ll just have to wait and see. 😉

    • Leave it to you to jump on that request! How awesome would it be if he did? THAT would be something to talk about!

    • Krithika Rangarajan

      #HUGSSSS Thank you!!!!!!!!!!!!!!!

      • Aw, shucks, it was nothing, Krithika. Happy to lend a hand. Knowing how much you want to write Aaron’s biography is all the incentive I needed. 🙂

        WOW. You give more #HUGSSSS online than anyone else I know. 😉

        • The internet is a big hug-a-thon when you’re around Kit 🙂 Makes for a happy day, that’s for sure.

          • Her arms must get really tired every day after all that hugging. 😉

          • Krithika Rangarajan

            NEVER 😉

          • Krithika Rangarajan

            hahahaha – AN EXTRA CUSHY HUG for that comment, Carol 😉 #HUGSSSSSSSSSS

        • Krithika Rangarajan

          I blame my husband for my obsession with hugs! 😉 He ‘taught’ me the value of this simple, yet powerful gesture…a hug says, “I care”, “I love you”, “You matter” 😀 But do let me know if my constant hugging bothers you 😉 hehe (A few online acquaintances have subtly asked me to back off, so you never know 😛 )

  • Krithika Rangarajan

    Melanie: LOVE YA, sweetie! Thanks for pinging Aaron Rodgers 😉 You are such a BEAUTIFUL SOUL!

    Ralph and Carol: Here’s to a fabulous friendship #HUGSSS Hope you scale the greatest heights of success <3

    • … and when they reach the highest mountaintop, Krithika, I hope they’ll save a spot for us. I hear the view is spectacular. 🙂

      Happy to ping Aaron for you. Keeping my fingers crossed he’ll take notice (or his social media manager or somebody on his team!) 😉

      • Krithika Rangarajan


  • “Krithika Smith Kluver Johanson Rodgers Rangarajan”

    In a world of heinous marketing jargon
    And that treacherous precipice ahead
    She’s finally declared herself a writer
    An immediate champ as a SuperFred

    She wants to venture into travel writing
    And write the biography of her dreams
    For now she’s a social media omnivore
    Aaron Rodgers is on her favorite team

    Relationships that are mutually satisfying
    Trump those that are mutually beneficial
    Krithika doesn’t engage in platform wars
    No more affiliate links in Pins – it’s official

    Use your own bricks to build your castle
    A marketing showcase exclusive to you
    Then take Krithika’s advice about email
    Long term friendships will surely ensue

    Sharing isn’t always good for your biz
    Talking about snipping and all the like
    Tools can be used for good or for bad
    Bad when snip poachers start to strike

    The freelance writing niche is saturated
    That knowledge won’t stop Kit Rodgers
    She’s come out of hiding after 32 years
    Privy to that, we must all applaud her!!

    Applause, applause, applause! Take a bow, Kit. 🙂

    • Melanie, take a bow as always for your brilliant poetry. I wonder how Steve Kluver feels now that we usurped his name!

    • Krithika Rangarajan

      WOOTWOOT – you rock!!