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Build Your Marketing House With Your Own Bricks And Keep The Poachers Off Your Land!

By February 23, 2015November 23rd, 2017Podcast, Ralph and Carol Lynn
Build Your Marketing House With Your Own Bricks… And Keep The Poachers Off Your Land!

Show Notes

It’s the last Monday of Freduary! Welcome our final Fred of the month, SuperFred Krithika Rangarajan, also known as “Kit Rodgers” (you’ll have to listen to find out why). She’s a new friend and someone who we hit it off with immediately because she has such a generous heart and a positive outlook.

What’s Freduary?

It’s an entire month dedicated to all things SuperFred. And if you don’t know what a SuperFred is – or I should say who a SuperFred is, then you’ll have to listen in and join the army.

Enjoy Freduary with us! Send your messages and tweets tagged with #superfred and we’ll be sure to connect!

In This Episode We Talk About

  • What it means to “own” your content and who should have a right to use it
  • The changes over at Pinterest that are causing consternation amongst marketers
  • How people built their email lists “back in the day” before social media was around
  • The probability that Ralph will die of a cold during this episode
  • And more about non-marketing-y things like “having a real relationship” with people instead of always wondering “what’s in it for me?”

Links & Resources


If you message or tweet them, add the hashtag #superfred so they know you’re part of the army!

Your Marketing Action Item

From Kit: Follow your heart and connect with someone online because they make you happy. Skip the marketing agenda and focus on mutually satisfying relationships instead of mutually beneficial ones.

From Carol Lynn: If your email list has been inactive, think about how you can reintroduce yourself to your subscribers. Don’t send a marketing email or newsletter. Reach out and say hello, let them know you’re there and invite them to connect with you or start a conversation.

From Ralph: Since Ralph had a cold, he copped out on the action item but threw one in at the end to help Kit reach her dream: find Aaron Rodgers and bring him to Kit so she can pitch him on writing his biography! Tweet at him with #SuperFred and let him know he’s got a fan who wants to make him shine.

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Join the discussion 18 Comments

  • Popping in quickly to report I’ve reached out to Aaron Rodgers in as many ways possible to let him know Krithika wants to write his biography. Now let’s see what he’s REALLY made of! Will he be a good citizen of the net and reply? Don’t know. We’ll just have to wait and see. 😉

  • Krithika Rangarajan says:

    Melanie: LOVE YA, sweetie! Thanks for pinging Aaron Rodgers 😉 You are such a BEAUTIFUL SOUL!

    Ralph and Carol: Here’s to a fabulous friendship #HUGSSS Hope you scale the greatest heights of success <3

    • … and when they reach the highest mountaintop, Krithika, I hope they’ll save a spot for us. I hear the view is spectacular. 🙂

      Happy to ping Aaron for you. Keeping my fingers crossed he’ll take notice (or his social media manager or somebody on his team!) 😉

  • “Krithika Smith Kluver Johanson Rodgers Rangarajan”

    In a world of heinous marketing jargon
    And that treacherous precipice ahead
    She’s finally declared herself a writer
    An immediate champ as a SuperFred

    She wants to venture into travel writing
    And write the biography of her dreams
    For now she’s a social media omnivore
    Aaron Rodgers is on her favorite team

    Relationships that are mutually satisfying
    Trump those that are mutually beneficial
    Krithika doesn’t engage in platform wars
    No more affiliate links in Pins – it’s official

    Use your own bricks to build your castle
    A marketing showcase exclusive to you
    Then take Krithika’s advice about email
    Long term friendships will surely ensue

    Sharing isn’t always good for your biz
    Talking about snipping and all the like
    Tools can be used for good or for bad
    Bad when snip poachers start to strike

    The freelance writing niche is saturated
    That knowledge won’t stop Kit Rodgers
    She’s come out of hiding after 32 years
    Privy to that, we must all applaud her!!

    Applause, applause, applause! Take a bow, Kit. 🙂

  • I like the efforts you have put in this, regards for all the great content.