Branding, Visual Identity And World Domination. What? Are You Kidding Me?

Branding, Visual Identity And World Domination. What? Are You Kidding Me?
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Show Notes

Today it’s all branding all the time… well, except for the other stuff about hosting and avatars and clones and SuperFreds. But it’s mostly branding! More specifically it’s about the visual identity component of your brand, why it’s important and what you as a small business person need to think about.

In This Episode We Talk About

  • What you need to think about when you’re developing a visual identity
  • When obsession with your brand is helpful and when it goes overboard
  • The importance of consistency and why it’s ok to iterate instead of taking on a major overhaul
  • Plus we name a new SuperFred position and thank her for helping us get one step closer to world domination

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera