Blogging Is More Than Writing. Here’s The Rest Of What You Need To Know.

By January 10, 2014March 5th, 2014Website Design & Marketing
Blogging Is More Than Writing. Here's The Rest Of What You Need To Know.

When we think of blogging we usually think of coming up with a topic, making sure we’ve got a few good keywords, speaking to our audience and providing value. And of course, the actual writing part, which can include planning, outlining, researching, editing, proofreading… a mini-career by itself!

And yet there is so much more to running a successful blog than the act of writing. Here’s what you should be thinking about “behind the scenes” to ensure that you’re not just spinning your gears or sabotaging your efforts.

Back It Up

There is quite possibly no more important behind-the-scenes task that you can perform than backing up your site.

The quality of your content, the beauty of your photos, the brilliance of your About page – none of it matters in the slightest if your server crashes or your database becomes corrupt and you lose it all.

Do NOT assume that your hosting company is providing this service. Some do, some don’t, some “might” but only on their schedule and for their own length of time. If you’re not sure whether your host provides backups, ask.

Be very clear on what type of backups they provide, how often they back up your site, how long the backups are retained and what the process is for restoring your site in the event of a failure.

The last thing you want to do is find out your host has backed up your site, but it was a month ago and it will take two weeks to restore it after a crash.

Unless you’ve got a managed service (which typical hosting companies do not provide) then make it your responsibility to back up your own site.

Make sure that when you do, you’re backing up the site files and the database. For our site and all of our WordPress client sites we use a plugin called BackupBuddy. It’s easy to set up and you can set it to run on any schedule you like – weekly, daily, hourly – and send your backups to a remote location like a Dropbox folder.

Which reminds me… never store your backups on the same server as your site. If that server crashes, your backups will be gone along with your site.

Finally, make sure that you can actually recover your site from a backup. Never simply trust that the backup will work when you need it. Periodically “restore” your site to some test location so you’ll know that your backups are actually working.

Keep WordPress And Plugins Up To Date

Some updates give you cool new features. Some fix serious security vulnerabilities and bugs. Either way, you want to be as on top of updates as you can be.

This is where backups can come in handy, too. You never want to perform updates on your live site. Most times they’ll go smoothly but when they don’t, you risk down time or losing data. When you’re ready to do an update, install a backup of your site in a test location. Usually we do this on our desktops running a local copy of the site. Perform all your updates there. If something goes awry, you haven’t damaged your site. Then you can tinker and fix so that when the time comes to make the change to your live site, you’ll know exactly how to make it happen.

Before you update (or install) plugins, be sure that they are compatible with your current version of WordPress. If they aren’t, or if you have no reasonable assurance that the developers will be updating them, then use with caution.

You can usually tell a good plugin because it is updated regularly. If the “last updated” date on a plugin was January 2009, chances are the developer is no longer maintaining it and you may end up with anything from conflicts to serious security issues.

Update Themes

You may want to update your theme selectively, especially if you’ve made changes to it that will throw things off on an update. Your best bet is to either use the theme’s own functionality or create a child theme to customize, but assuming you’ve gone ahead and tinkered with the theme itself, be very careful when you update.

Check the developer’s update log to see if they’ve released serious fixes that require an update or just some new features that you can probably live without.

Follow the same process when you update a theme as when you update WordPress or plugins. Be sure the theme is compatible with your current version of WordPress and then test it on a local copy of your site first.

Updating a theme can be trickier because sometimes you may have to delete your old theme before you can upload the new one. This theme update plugin can help.

Check For Broken Links

Maybe you’ve renamed a page or deleted it and created a new one. Or you might be linking out to a third-party web page that no longer exists. Whatever the cause, the bigger your site gets and the longer you have it, the likelier it is that at least some of your links will break.

You can use a plugin but personally I prefer to use as few plugins as possible. Try this online broken link checker. It will tell you where the dead links are found so you can take action.

When your links are clean your visitors will have a better experience and search engines will be able to more effectively crawl and index your site.

Clean Up And Optimize Your Database

You might be surprised by how quickly your database can grow in size. Post revisions, unused photos or other assets, unpublished pages – accumulate enough of these and watch your database grow exponentially. Sometimes that can cause it to slow down, which will slow your site down.

You can prevent database bloat and slowdowns by periodically cleaning up your database. This can be as simple as deleting the revisions of your posts or checking through your media library for those old and unused images. We use WP-Optimize to help.

Delete Or Deactivate Plugins

There are some plugins that we use only periodically, like WP-Optimize. When not in use, we keep them deactivated. Check through yours to be sure that you don’t have any plugins using resources unnecessarily.

While you’re at it, delete any plugins that you no longer use. If you tried out three social sharing plugins but ultimately decided on one, don’t leave the other two there to drain your site.

Sometimes you may find one great new plugin that does the job of two old plugins. The more you can minimize your plugin use, the easier it will be to maintain your site and avoid conflicts. Check periodically to see what you’re really using and make decisions about how to optimize their usage.

Check Functionality

Not long ago, our browsers would tell us when a new version was available. Then we could decide whether to download the new version or not. It was usually a process that a lot of people avoided, so plenty of people continued using old browsers.

These days, with auto update options, you may be using a new version at any given moment. And while it’s great to be up-to-date, you may occasionally find that something that was working on your site yesterday isn’t working today.

Sometimes it’s not even so obvious. That’s why it’s a good idea to periodically test your site in different browsers and on different devices. We recently discovered that after months of our mobile plugin working perfectly, it had suddenly stopped. You can find that out in one of two ways – test, or wait for one of your readers to complain about it. I opt for the first!

Check Forms And Response Messages

Forms are part of your site’s functionality and they can also work today but not tomorrow. You certainly don’t want to be losing opportunities or subscribers because your form zonked out. A quick ten-second test sent to yourself periodically can avoid all that.

Check your auto responses, too. You may find broken links, old logos, typos you missed on the first six proofreadings – hey, it’s happened to me! Act like a visitor and go through the submission process to be sure you’re on top of your game.

Monitor Webmaster Errors

First you need to be sure that you’ve verified your site with Google or Bing – or both – Webmaster Tools. Then be sure to check for errors and problems that might mean your site isn’t being crawled or indexed, or might be presenting problems for search engines and visitors alike.

Check Your Speed

With site speed at the top of Google’s list of ranking factors, you want to be sure your site zips along. And don’t assume that just because you go to a page and it comes up quickly that your site is fast. Speed to you and speed to a search engine can be two completely different things. Plus you may be on a high speed connection and not everyone viewing your site has that luxury.

Google provides browser extensions that you can install to easily and quickly check your site’s performance. I suggest you install one and then stay on top of it. See what the problem areas are so you can take action to fix them. Your visitors’ experience and your search rank depends on it.

Monitor Analytics

This is a whole conversation and blog post by itself but for now let’s just say that if you’re not paying attention to analytics then there’s no way to know what’s working, what’s not, how successful your blog is, which content is most read, which pages are least loved, what needs improvement, what you should be doing more of, what you should be doing less of and on and on.

We touched on analytics recently so set aside some time and replace guesswork with data.

Try a plugin like Clicky for some really neat extended info like clickmaps so you can see what people are doing on your site.

Evaluate Content

You know how you live in your house and you’re comfortable there and everything is going well until a friend surprises you by calling to let you know they’re in town and will be by in half an hour? And then you suddenly see everything around you with a completely different set of eyes – the dirty dishes, the dust on the windowsill, the pile of newspapers you were too lazy to tie up for recycling? So you run around shoving things into closets and cleaning up for your guests.

Well, your blog is your house and it’s easy to forget that every day you have surprise guests. So you forget the dirty socks and chipped paint and get comfy there. That’s why it’s important, every so often, to look at your site as if you’ve never seen it before.

Does your About page still say what needs to be said or have you neglected to update it? Is your sidebar providing good info or is it just crammed with a bunch of leftover stuff that you’ve been too busy to clean up? Is your footer useful… at all?

Be picky – your visitors will be, too!

Make A Plan And Stick To It

As if writing were not enough, now you’ve got all these other things to think about. But they don’t have to be stress points. If you sit down for a few minutes today and make a schedule of maintenance tasks, what you’ll do and when you’ll do them, you can avoid the stress and take out the guesswork – and always be on top of your blog so it’s always the best it can be.

If you need help organizing your maintenance to-do list, or if you need help getting any of it done, let me know. We’re always available to either get you set up with a DIY schedule or to take on the maintenance tasks for you so you can focus on your business.

Join the discussion 12 Comments

  • Robyn Petrik says:

    Wow, what a great post! I just started blogging at http://livingwhatyoulove.com a couple of weeks ago, and I hadn’t discovered many of these things yet. I’ll definitely be making a note of all your handy info. Thanks Carol!

    • Carol Lynn Rivera says:

      Hi Robyn, glad I coud help! Good luck with your new venture, there’s plenty to do and you’ll learn as you go!

  • Blanche says:

    Great blog. Thanks for the Online Broken Checker link. Very useful point and often overlooked. Thanks

    • Carol Lynn Rivera says:

      No matter how many times I think I’ve fixed them all…. another broken link pops up. I would swear there couldn’t be any but somehow they happen!

  • Mike Brooks says:

    Great post. I’d also suggest folks stay in tune to what Google thinks of your website. More and more sites have been experiencing heavy penalties for things they never realized they could get in trouble for. Make sure to get into the Google Web Master tools to understand what’s going on.

    • Carol Lynn Rivera says:

      No doubt! Webmaster tools is a great resource but I think it gets overlooked a lot.

  • Sylviane Nuccio says:

    Hi Carol,

    After reading this I’m glad I’ve done a recent cleaning. I got rid of a bunch of broken links, and noticed that some links on my very portfolio page were no longer working.

    This is the part of blogging that I really could live without, you know! I hate it really 🙂

    At this point what I’d like to do is find a way to make my sites faster, and 2 days ago I read an excellent post where EVERYTHING you had to do to make sure your site is fast was on there, but half of what was said was above me head! So my guess is that I’ll need professional help with that one. Oh, and by the way if you have a post on that topic or any tips, please, let me know.

    Thank you for this detailed how to 🙂

    • Carol Lynn Rivera says:

      Hi Sylviane, I got the idea for this post from you 🙂 You mentioned how there’s more to taking care of a blog and I thought “sure is!!” There is a lot to do but I find it’s easier if you just make a list and plan out when you’ll do certain things. Then you don’t have to think too hard, just follow your schedule.

  • Gazalla Gaya says:

    Thanks for creating this list, Carol Lynn. I’ve bookmarked it. I agree with you – it’s a lot to think about. I think sometimes, that my blog takes over my entire life, when I’m not working full-time! For me the most important change I’ve made this year that is really help me to at least stick to a better schedule than in the past is an editorial calendar for my posts. The other thing I also like to do regularly is to see which post got the most email opens and also to monitor my email subscription list. I know – it’s a lot. But no-one said that blogging is easy. Thanks for a super post, as usual.

    • Carol Lynn Rivera says:

      I’m glad this could help! I agree, blogging is more like a second job. It does take quite a lot of time. We started using an editorial calendar last year and it was so amazingly helpful. I wrote a post about it then… and have a follow up scheduled shortly!

  • Adrienne says:

    Hey Carol,

    Last year Lisa wrote a post similar to this and I guess I’ve been blogging for so long that I didn’t realize everything that was involved until I read her post. It hit me that dang, there is so much more to blogging then just writing words.

    A week ago last Friday our server was hacked and it corrupted everyone’s sites. I spoke with one girl that was on the same hosting and she didn’t have a backup for her blog and lost it all. I felt so sorry for her because even after how many times I’ve preached this I guess they still think this won’t happen to them. I don’t even rely on a plugin anymore, I do it myself and I’m so darn glad I did because I was able to instantly load mine up and keep moving forward.

    You’re right though, there is so much to blogging and so much we all need to have in place in order for our blogs to run smoothly. I believe I’ve got all this covered and I better. I write about it all enough don’t I! 😉

    Have a great weekend Carol.

    ~Adrienne

    • Carol Lynn Rivera says:

      I bet this is all second nature to you by now, Adrienne! Too bad that sometimes it takes a crisis before people learn, but then it is too late. There’s no reason that anyone has to lose their site. There are so many ways to save files and back things up that it’s silly to ignore it. It’s true, maybe it will never happen to you, but if it does you’re going to wish you took that extra minute!!

      It’s a lot to think about but if you have a plan it’s not so hard. The best thing is to get into a routine and then just don’t even think about it, just do it!

      Thanks for stopping by!