Blogging, Content Creation And Marketing Mindset

Blogging, Content Creation And Marketing Mindset

Show Notes

If you listen to our podcast you may have heard us mention Triberr at least once! Seems like it’s about time that we talk with Dino Dogan, founder and CEO. But that’s not all. We’ve got our first in-studio visit by a SuperFred, also known as Dino’s prettier other half, Jillian Jackson. They came for the arroz con pollo and stayed for the podcast. We had a lot of fun and a great conversation about blogging and content.

In This Episode We Talk About

  • Whether or not it’s sexist when a man shortens a woman’s name and why interpersonal relationships are about calibration
  • The importance of building relationships AFK (away from keyboard)
  • How we can tap into our storytelling nature as human beings to blog for business
  • The difference between sharing, stealing and curating content (it’s not always as clear cut as you might think!)
  • Where platforms like scoop.it and paper.li fall on the strategy spectrum
  • Why blogging gets a bad rap (think Doritos and basements)
  • Why traffic doesn’t matter and what does
  • One super blogging strategy that will help you close business
  • Where Triberr fits into this conversation about blogging and content
  • Plus we crunch chips, talk about guacamole, make up the word “flignark” and ask ourselves, “WWDD?”

Links & Resources

Your Marketing Action Item

Start a blog! If you have a blog, start an experiment. Choose one person you want to reach, one person you want to convert into a customer and write a blog post for that specific person. You don’t have to name the person, but you do have to answer a question or tackle a topic that matters to them.

Or, experiment with other people’s content (or OCP as Dino calls it). Try embedding their videos into your blog posts to enhance and support your own content (and build those relationships!)

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera
  • That was so much fun. Thank you guys for feeding us some ACP and for recording our shenanigans 🙂

    • And beer! And chips! And flan! Wait, there must be more than food…. this was a blast. Longest podcast to date because I think we forgot to stop having fun. Must do it again 🙂

  • Wow, my head is exploding. Great podcast (just part way through at the moment) but thought I’d mention a few things so far.
    I’ve never been a fan of the way Triberr publishes the whole article internally and not really seen the value of the commenting system. There’s even a way of having the Triberr comments embedded on your blog- but then you get two commenting systems and it becomes confusing. Then there is the whole issue of reblogging. It was really interesting to hear @dinodogan:disqus’s take on that. I kind of understand the reasoning behind it now (and @facebook-1155715715:disqus did a good job of explaining it too). It’s so easy to forget that the main audience of our blog articles aren’t our Tribe members (although I love them dearly, and here I am, one of your tribe mates, commenting on your blog!)- they are the audience members of our Tribe members. It sounds like a subtle distinction but a really important one.

    Also wanted to give my thoughts on whether it’s a good idea to copy and paste your articles on to different platforms (I think you said Ryan Hanley did this) and Dino didn’t like that idea. Google+ is a great platform and I love it dearly, but I wouldn’t copy and paste your whole article there- I would however introduce it to your Google+ audience. Bring up some different points, bring other people in (by + mentioning) and get the conversation flowing. It has the advantage of being fresh and indexed by Google and bringing your content to a new and engaging audience. Yes, it takes a lot more work, but it’s been so worth it for me.

    • That’s the problem with you, Ian…. ALWAYS thinking. Always asking questions. Who does that? Just listen to the gurus and stop this nonsense.

      Honestly we could have had another 2 hours of conversation. So many things we never explored. I can see both sides of the issue publishing content in Triberr. It doesn’t bother me personally because I want people to be able to easily read or scan my article so they can choose to share it. I’m not so worried about the traffic numbers and people in my tribe who I care about are connected with me outside of Triberr anyway. I see the other side of the argument, too, so I guess it’s debatable!

      Reblog… that’s another story. That is a different animal that we didn’t really explore but I’m definitely not a fan of that one. We’ve had that backfire on us in the past where someone reblogged us and ended up in Google before us. So that one can kick the bucket in my book 🙂

      I don’t think I’d copy and paste anything from one place to another. Google duplicate issues, for starters. Other issues like not tailoring content for an audience. Or seeming to just spam content out everywhere. That’s not my basket of eggs but I guess if it works for someone else, more power to them. I think at this point Ryan is experimenting which is something he is super good at. He doesn’t take a “don’t do this” approach, he just tries stuff and sees what happens. I’m sure if he doesn’t get results he won’t do it. I love your approach of posting something and pinging people and starting discussion. THAT is what social is all about.

      • Yes, sorry, I must stop thinking. Next time I’ll just leave a short comment something like gr8 post! and add a link to my blog – in true social media guru style!
        Good to hear your thoughts on Triberr. I can’t wait to see where it’s going!

    • This is something I wanted to bring up during the podcast but we never came back to it.

      Ian, I absolutely agree with you. Our intention was never to have “Triberr comments” and our intention was never to force people to have two commenting systems. I’m a blogger, I understand the negatives. It’s not something I want either.

      The long term plan is to develop the best commenting system a blogger could have, to replace DisqUs, LiveFyre and the rest. Or, another path is to integrate any Triberr comment with your existing commenting system and make the whole thing seamless.

      That’s the ultimate play here. We just haven’t been able to focus on that piece of the platform due to many factors outside of our control. We’re working on fixing that, but in the meantime, things are the way the are. Far from ideal if you ask me.

      • That makes perfect sense. There was (and possibly still is) a way of embedding Triberr comments on your blog using the Triberr WordPress plugin. I could never get it to work, but I was thinking about the possibility of allowing people to toggle between “Disqus Comments” and “Triberr Comments”. I’ve seen people do that on their articles for toggling between Disqus, Facebook and Google+ comments- but it really is a mess and it’s not the way a commenting system should be. I’m actually very happy with Disqus. It’s not perfect, but I like the spam filtering, the social layer and the way it’s easy to sign up and leave a comment.
        I am interested in your plan to replace Disqus and other systems. I suppose that would have the advantage of adding Triberr comments into the mix, but is there really a need for another commenting system? What would a Triberr commenting system be like? I think it would have to be amazing for me to move because moving commenting systems is hard and risky. I’d love to know more!
        I just wanted to say thanks for all you’ve done with Triberr. Whilst it isn’t perfect, it’s been amazing for me and my business. I’m not really talking about the increase in traffic and the increase in shares, but the way it has introduced me to amazing people.

        • I second the “amazing people” part, present company included!

          I’m not a tech person so I don’t have a clue about the feasibility of what I say in regards to “making stuff work” but it would be very cool if someone could figure out a way to integrate every commenting system so that whether I had a Disqus account or a WordPress account or a LiveFyre account I could use that to leave a comment and it would be seamless on the blog. Kind of like the promise Oauth made about single-click logins.

          I like Disqus for its filtering capabilities but the fact that you need an account to comment is a real barrier to entry for me. And then depending on whose blog I go to I have to log in with various sets of credentials which is such a pain. Or I have to fill out a bunch of contact info and prove I’m “human”. I know there has to be a gateway or you’ll just end up with a ton of junk but right now there really is no standard and it’s a mess.

  • Ka kaw, Ka kaw! Another great one. Thanks!

  • Ralph and Carol Lynn, I just have to say I love your show and your format. It’s both informative and entertaining. Any show that mentions food, especially arroz con pollo, is great in my book. This episode with Dino was terrific. So many interesting and relevant subjects discussed at the forefront of marketing. Dino’s thoughts on blogging to one person were a great idea. Also the discussion on digital sharecropping was pretty insightful. Great show!

    • Thanks so much, Bob, I love knowing that we can have fun and be helpful too! Dino is one of those “not to be missed” guys. He’s full of great ideas.

      So you’re an arroz con pollo fan too? How about plantains? Those are next in my book!

      • Isn’t that what it’s all about, edu-tainment? Plaintains are ok, depends on how they are done. But I love arroz con pollo. Pernil is a hit too! Lol. Looking forward to listening to you guys a LOT more in 2015!

        • Ok, now you’re talking our language 🙂 Ralph LOVES pernil. I’m starting to think we need to start a food-themed podcast.