Although most people want their website to generate business, when it comes to SEO they lose sight of the prize, and the goal becomes less about the sale and more about the status of a coveted spot in search listings.
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When it comes to search marketing there’s a 4-letter F-word that will derail your efforts every time. With rising costs and diminishing budgets, the most dangerous word becomes: Free.
This myth is for the do-it-yourselfers who look for the answers to SEO on blogs and in forums online. Before you decide to use a particular strategy, make sure you know that it’s an effective – and not a potentially harmful – one.
Don’t waste time, energy and even a small amount of money on tired methods like automated submissions. Instead, focus on what does work, and take our word for it: Any offer that sounds too good to be true is too good to be true.
One of the recurring themes you’ll notice is the “too good to be true” theme. Sure, we all want the best deals we can get, but there’s a line between price and quality, where the latter suffers at the expense of the former.
You’ve probably gotten this offer in your e-mailbox: “We submit to 7500 search engines for $29.99!” And we’ve got a bridge to sell you. Search engine marketing isn’t a fast and easy way to promote your site by putting it out there and submitting it to as many engines as possible.
Most people have a general idea of what they want their site to accomplish, but that’s not the same as knowing how to do it. You would never buy a couple of 2x4s and a hammer and start building a house without an engineering blueprint.
Whether customers ultimately make a purchase depends, in large part, on how easy you make it for them to do so. And whether they return depends entirely on your ability to provide what they want. This tip is all about the importance of follow-up.
Bugs can creep into software even when you think everything is working perfectly. Just as you can keep your car in good shape by maintaining it and servicing it regularly, you should have a regular testing and maintenance plan to ensure that your cart is functional.
When it comes to online shopping, the simpler the checkout process, the better. This is one place where you don’t want to add details. Instead, you want to strip the checkout process down to its bare-boned minimum essentials.
It takes an incredible amount of trust to hand over your credit card number and personal information to a complete stranger. It falls on you as the merchant to create the secure environment your customers need to feel comfortable making a purchase. Here’s what you need to consider.
Meet Google. The noun that became a verb. The world’s favourite search engine, and the company whose motto is “Don’t be evil…” (From the Hungry Beast)