Leave behind the blueprints and “10 easy steps to 6 figures” and join us for REAL business and marketing conversations designed for real results. No fluff, and no follow-the-leader stuff.
Join us as we challenge the status quo of business and marketing.
You’ve probably gotten this offer in your e-mailbox: “We submit to 7500 search engines for $29.99!” And we’ve got a bridge to sell you. Search engine marketing isn’t a fast and easy way to promote your site by putting it out there and submitting it to as many engines as possible.
Most people have a general idea of what they want their site to accomplish, but that’s not the same as knowing how to do it. You would never buy a couple of 2x4s and a hammer and start building a house without an engineering blueprint.
Whether customers ultimately make a purchase depends, in large part, on how easy you make it for them to do so. And whether they return depends entirely on your ability to provide what they want. This tip is all about the importance of follow-up.
Bugs can creep into software even when you think everything is working perfectly. Just as you can keep your car in good shape by maintaining it and servicing it regularly, you should have a regular testing and maintenance plan to ensure that your cart is functional.
When it comes to online shopping, the simpler the checkout process, the better. This is one place where you don’t want to add details. Instead, you want to strip the checkout process down to its bare-boned minimum essentials.
It takes an incredible amount of trust to hand over your credit card number and personal information to a complete stranger. It falls on you as the merchant to create the secure environment your customers need to feel comfortable making a purchase. Here’s what you need to consider.