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Sometimes things seem so common as to be perfectly invisible. We get lost in the power of our creativity and go off on a tangent or two and lose sight of the prize. If you want people to read and explore your website, you must make it easy for them to find their way around.
Unless you are a huge multinational brand recognized on sight by an iguana, then your home page should clearly state the purpose of your organization. You can offer details later, but a visitor should never have to click around to figure out what your company does.
Information should be distributed over an appropriate number of clearly defined and well-organized pages. Too much information concentrated in too small a space is just as detrimental to a visitor’s experience on your site as too little information.
People who visit your site want information about your products and services. A content-rich site gives visitors the opportunity to read more extensively about your organization and learn something that may positively influence them.
Measuring your conversions and reviewing site analytics can present a more accurate picture of the effectiveness of your search listings. If sales and leads are increasing, it’s a good indication that your search marketing is working.
There are “behind the scenes” design elements that can affect your website that have less to do with aesthetics and more to do with how well your site functions. You need to dig deep and perfect the technical side.
It’s a safe bet to say that all businesses want an effective website. But what’s “effective” and what’s “excessive”? When it comes to good website design, more is not always better.
Creating a good website design is knowing when to use tried-and-true methods and when to push the envelope. Design trends change as quickly as technology and an “old” design can make your business look dated and reflect poorly on your credibility.
Good website design is about more than just the colors you choose and the photos you use. It’s a sophisticated interplay between subtle things like organization and obvious things like your choice of font.
If you want a professional-looking website design that encourages visitors to read about your business, products or services, the first thing to do is to make sure visitors can, in fact, “read”.
This series will explore six simple tips that can help you use your site’s design to your advantage. This tip is the first step on your way to a well-designed website: Good design starts with good planning.
A good hosting program should include search engine specific features, disaster recovery plans, adequate security and protection from threats, and be customized around your business needs.