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Marketing & Business Articles

Leave behind the blueprints and “10 easy steps to 6 figures” and join us for REAL business and marketing conversations designed for real results. No fluff, and no follow-the-leader stuff.

Join us as we challenge the status quo of business and marketing.

What Happens If Your Web Developer Dies? And Other Such Musings.

By Marketing Insights & Strategy, Podcast, Readings

Almost every business I came in contact with in 2014 had no idea where or how their business domain name was registered. Other people were paying vendors such as web developers or marketers but had no contract or work agreement. They simply paid and had no expectation of what they were to get in return.

In one case, a prospect of ours was paying three different companies for the same service – and they didn’t even need it.

Don’t let this be you! Here’s a short list of things that you should do before the end of January to assure business continuity and peace of mind in the new year.

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January 7, 2015
Skip The Marketing Resolutions. Lead With Results Instead.

Skip The Marketing Resolutions. Lead With Results Instead.

By Marketing Insights & Strategy, Podcast, Readings

Every year the gurus explode with books and blog posts telling you how to REALLY lose weight/get smarter/stop smoking/start running/volunteer more/work less.

I Googled “marketing resolutions” before writing this and discovered no shortage of advice for everything from “create a delightful mobile experience” to “be more consistent with marketing.” And while some of the advice is solid, most of it is all about the “what” and lacks a focus on the “why”.

So this year, do your business a favor and skip the resolutions. Try approaching your marketing from results first and see how the resolutions make – and keep – themselves.

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January 6, 2015
Butter & Beast Presents ‘Adapt and Reinvent: The Good, The Bad, and The Delicious’

Butter & Beast Presents ‘Adapt and Reinvent: The Good, The Bad, and The Delicious’

By Marketing Insights & Strategy, Podcast, Readings

Today’s short form podcast is a story that I wrote for Butter & Beast, a storytelling project hosted by my friend Téa Silvestre of The Story Bistro.

It’s 12 days of stories from entrepreneurs that tie a business tale into a recipe – perfect for sharing and eating during the holidays!

If you’d like to read the article or get my Arroz con Pollo recipe, visit ButterAndBeast.com. While you’re there, subscribe so you’ll be notified when the next story and recipe is published!

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December 23, 2014
Designer Aaron Wood On Building A Social Media Empire With Posters, Propaganda And Popularity

Designer Aaron Wood On Building A Social Media Empire With Posters, Propaganda And Popularity

By Podcast, Social Marketing, With Guests

Today we talk to Aaron Wood, a graphic designer most recognized online for his social media and pop culture propaganda posters. We’re big Aaron fans if you can judge by the number of his posters that line our office walls. Aaron’s story is unusual but the lessons we learned can be applied to any business. They include things like “be nice” and “make friends”.

Enjoy our conversation and if you love his artwork as much as we do, enter our giveaway to win one of his propaganda posters. Winners will be chosen on Friday December 12th so hurry and enter now!

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December 11, 2014
Good Search Engine Marketing May Be Bad For You

Good Search Engine Marketing May Be Bad For You

By Podcast, Readings, Search Marketing

If you hire an SEO company they may be giving you exactly what you asked for but still not be producing the results you want. Be clear on what you really want out of SEO because it probably has nothing to do with your position in Google.

This is a story of two clients who asked for one thing but meant another and why it’s so important to know what kind of results you really want.

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December 10, 2014
How Do I Get More Traffic To My Website?

How Do I Get More Traffic To My Website?

By Podcast, Readings, Website Design & Marketing

Of all the questions I’m asked by customers and prospects alike, this one ranks in the top three. Even people who don’t check their analytics and barely know what analytics are have the presence of mind to ask how to get more people to visit their website.

I’m going to tell you one of the best kept secrets of increasing website traffic:

It’s easy.

I’m also going to share some tactics for doing it but there’s a twist at the end of the post, so stick around.

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December 9, 2014
Fun, Joy And Excitement… You Can Have All That And Great Marketing, Too. Get Inspired By Bryan Kramer.

Fun, Joy And Excitement… All That And Great Marketing, Too. Get Inspired By Bryan Kramer.

By Podcast, Social Marketing, With Guests

Today we welcome Bryan Kramer to our podcast and we’re admittedly superfans so we felt kind of shy and giddy and elated all at once. We had a fun and enlightening conversation about what it really means to be social online, why you need to bring the joy and plenty more to inspire you.

And if you haven’t entered to win an autographed copy of his book “H2H” and you’d like a chance, reply to this email and let me know. We’re picking the 5 winners on Friday December 5th!

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December 4, 2014
I'm Writing A Ton Of Great Content But Not Getting Leads. Why?

“I’m Writing A Ton Of Great Content But Not Getting Leads. Why?”

By Podcast, Readings, Writing & Content Marketing

If you’re busily blogging, podcasting and social media-ing but still not getting the leads you want, you may be wondering why you’re investing all that time and effort. You may be discouraged by the whole thing and ready to check out of content marketing entirely.

If that’s you – if you’re creating content and not getting results – hang tight. I’ve got a few reasons why that may be happening so that with a few adjustments you can see the success that everyone else seems to be talking about.

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December 2, 2014
Put Some Fun Into Your Day: Your Business Depends On It

Put Some Fun Into Your Day: Your Business Depends On It

By Podcast, Readings, True Stories

It’s Thanksgiving week here in the U.S. which means if you’re not planning the turkey or cooking the turkey then you’re certainly thinking about eating the turkey – or whatever favorite Thanksgiving treat you eat enough of to put you into a weekend-long food coma.

So rather than give you a lesson in my marketing processes, social media management plans or how I segment email lists (we’ll save those for January after the hangovers have worn off), today I’d like to share a little fun – because when we’re down in the trenches of business and marketing it can be very easy to forget that there is such a thing.

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November 26, 2014
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