Leave behind the blueprints and “10 easy steps to 6 figures” and join us for REAL business and marketing conversations designed for real results. No fluff, and no follow-the-leader stuff.
Join us as we challenge the status quo of business and marketing.
Have you ever had a logo designed and asked people, “Which version do you like best?” Or has someone asked the question of you? Here’s why that’s the wrong question and a bad idea… plus some suggestions for how to approach your logo design instead.
How many emails you have in your inbox isn’t as important as emails in your inbox that are out of control. Here are some smart ways to manage email so it doesn’t manage you.
If you’re in a service business you know “those days”. You know that sometimes you’re off your game and don’t deliver your best to customers. But that isn’t the totality of you. Before we spew out snark for bad service, let’s take a kinder approach.
Do you have to make decisions about budget for your business? If you’ve ever struggled to cut expenses when income is down, here is some advice for preparing ahead of time so you’re not making bad or reactionary decisions under the gun.
What does it mean to market to millennials? Is it a state of mind or of age? Is it leading your brand to be inauthentic? And what does “on fleek” mean, anyway? Here are some things to think about if you’re worried about missing an entire generation.
We as business people come from a place of knowing. We are intimately acquainted with our products and services. We know what they do (and what they don’t), we know what they offer and we know their limitations. We know how things work from the inside out, but sometimes we forget that just because we know, doesn’t mean our customers know.
You probably expect to see the usual suspects on this list… spending too much time on Facebook, pinning too many recipes.
But this list is a little different. These are productivity suckers of the worst kind because they are things we have to deal with every day. So while you can take a “just log out of Facebook” approach to those other kinds of distraction, the ones I want to talk about are in front of you whether you like it or not.
And it’s easy to let them get out of control.
In the week before the 100th episode of the Web.Search.Social Podcast, my friend Alisa Meredith suggested that I should write an article about what I’ve learned. So here are the 10 things I learned about business and productivity from 100 episodes of podcasting.
It took us a while to get started but some eight months later, after buying a bunch of equipment, setting it up and connecting eight billion wires… we made it to episode 100.
Along the way we learned a lot, and not just about knobs vs. sliders, but about planning, promotion, content creation and the audience we do it for. So as we cross the 100th milestone this week, we want to reflect on what we learned so that if you create any kind of content for your business you can take something away to help on your own journey.
If you’re suffering through the Disappearing Developer, the MIA Marketer, or experiencing the “what am I spending money on?” blues… it’s time to change that right now. We put the marketing pieces in place that you need to start generating leads.
I want to share the story of a friend of mine that has hired and fired many marketing companies of various disciplines. His rationale was simple: they weren’t producing results. And while that sounds like it makes sense, the problem was that my friend was not giving anyone enough time to actually achieve results.
Here’s a story that will demonstrate why you need to take time to let your strategy unfold.
Do you sometimes sit and stare at the blank page of a Word document and wonder what on earth to put on it that might resemble your next blog post? Or look at your Instagram or Pinterest account and wish you could think of something to post that isn’t your cat or the last thing you ate for dinner?
I hope so because otherwise I’m going to feel pretty lonely over here in what-the-hell-happened-to-my-creativity land. But the good news is that something as simple as messing up a few papers on your desk can get your creative juices flowing. Join me in throwing out all those plastic containers and embracing mess… science itself proves that it’s better for creativity and innovation!