Marketing & Business Articles

Leave behind the blueprints and “10 easy steps to 6 figures” and join us for REAL business and marketing conversations designed for real results. No fluff, and no follow-the-leader stuff.

Join us as we challenge the status quo of business and marketing.

Is Your Marketing Message Clear Or Are You Just Selling Toilet Water?

Is Your Marketing Message Clear Or Are You Just Selling Toilet Water?

By | Marketing Insights & Strategy, Podcast, Readings | 9 Comments

We as business people come from a place of knowing. We are intimately acquainted with our products and services. We know what they do (and what they don’t), we know what they offer and we know their limitations. We know how things work from the inside out, but sometimes we forget that just because we know, doesn’t mean our customers know.

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7 Things Wasting Your Time Instead Of Making You Money

7 Things Wasting Your Time Instead Of Making You Money

By | Marketing Insights & Strategy, Podcast, Readings | 37 Comments

You probably expect to see the usual suspects on this list… spending too much time on Facebook, pinning too many recipes.

But this list is a little different. These are productivity suckers of the worst kind because they are things we have to deal with every day. So while you can take a “just log out of Facebook” approach to those other kinds of distraction, the ones I want to talk about are in front of you whether you like it or not.

And it’s easy to let them get out of control.

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10 Things I Learned About Content Creation From 100 Episodes Of Podcasting

By | Podcast, Readings, Writing & Content Marketing | 458 Comments

It took us a while to get started but some eight months later, after buying a bunch of equipment, setting it up and connecting eight billion wires… we made it to episode 100.

Along the way we learned a lot, and not just about knobs vs. sliders, but about planning, promotion, content creation and the audience we do it for. So as we cross the 100th milestone this week, we want to reflect on what we learned so that if you create any kind of content for your business you can take something away to help on your own journey.

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Don't Fire Your Social Media Marketing Company Until You Enter "The Room"

Don’t Fire Your Social Media Marketing Company Until You Enter “The Room”

By | Marketing Insights & Strategy, Podcast, Readings | 7 Comments

I want to share the story of a friend of mine that has hired and fired many marketing companies of various disciplines. His rationale was simple: they weren’t producing results. And while that sounds like it makes sense, the problem was that my friend was not giving anyone enough time to actually achieve results.

Here’s a story that will demonstrate why you need to take time to let your strategy unfold.

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Embrace Your Messy Space: Your Creativity Depends On It

Embrace Your Messy Space: Your Creativity Depends On It

By | Marketing Insights & Strategy, Podcast, Readings | 12 Comments

Do you sometimes sit and stare at the blank page of a Word document and wonder what on earth to put on it that might resemble your next blog post? Or look at your Instagram or Pinterest account and wish you could think of something to post that isn’t your cat or the last thing you ate for dinner?

I hope so because otherwise I’m going to feel pretty lonely over here in what-the-hell-happened-to-my-creativity land. But the good news is that something as simple as messing up a few papers on your desk can get your creative juices flowing. Join me in throwing out all those plastic containers and embracing mess… science itself proves that it’s better for creativity and innovation!

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