Nadia Bracken Brings The Hotness

Today we talk about aggressive, persistent marketing with Ian Anderson Gray. It starts with email marketing and digresses to a conversation about Jehovah’s Witnesses and whether their persistence creates a branding problem for them.

The Challenges Of Naming A New Product Or Business

Naming a new product or business comes with unique challenges, from coming up with a name to having a good story to finding a domain that matches. We talk about our own challenges and some of the things we’ve done to work through the process.

How Do You Make A Niche Business Succeed?

Kate Ahl built a business around being a Pinterest expert for bloggers. We talk about how she started her business and built a loyal customer base, what it takes to succeed in a busy niche and whether the world really needs another Pinterest person.