Beer. Guacamole. And Writing A Great Email Marketing Campaign with Mike Brooks.

Beer. Guacamole. And Writing A Great Email Marketing Campaign with Mike Brooks.

Show Notes

You’ve probably heard the phrase, “The money is in the list.” But if you still think email marketing is dead and you’re both disappointed and confounded by low open rates (or worse, you don’t know what you open rate is) then today’s podcast episode will set you straight.

We talk with Mike Brooks of Nuclear Chowder Marketing about how to write an email that people will open and read.

In This Episode We Talk About

  • Why subject lines are so important.
  • Why a 3% or 5% or 10% or even 40% open rate isn’t good enough.
  • How to catch people’s attention so they’ll actually open your email.
  • What NOT to do once you get them to open it.
  • And more great stuff like whether design matters, what to do about colors and fonts and whether it’s ok to “go negative”.

Links & Resources

Where To Listen

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera