Two high school buddies from Brick, NJ went to the same college and enjoyed successful careers in hi-tech with the same company. Then they decided to chart a very different career path as brewers of craft beer that represented their home – the real Jersey Shore – and the East Coast Beer Company was born. Find out how they did it and what types of marketing work best for this small, local and specialty business.
As a creative director in radio for about 12 years, I constantly railed against bad automotive advertising. As a marketing and advertising professional, I found it embarrassing. As a consumer, I found it insulting. As a regular guy, I found it annoying. One of my all-time favorite advertising quotes comes from Hugh MacLeod, who once said, “If you talked to people the way advertising talked to people, they’d punch you in the face.” But this ear poison has taught me some valuable lessons about marketing content and strategy, and motivated me to do better. Here are five of those lessons.
Eric Taylor is a speaker, best-selling author, coach, consultant and President of Eric Taylor Consulting. Eric collaborates with enthusiastic, ethical and forward-thinking CEOs, sales professionals, HR directors, business owners and entrepreneurs in the area of sales, sales management, leadership, employee motivation and personal development. Get his take on building a successful marketing plan and his life-changing encounter with a real “superhero”.
Wise old Proximo, the gruff retired champion gladiator knew how to push people’s buttons. He knew killing was good enough for the provinces, but not Rome. He could win the match by just doing his job but he could win the hearts of the crowd by giving them a show. That’s how he became champion. Yes, we’re knee deep in a metaphor here. If you have a product or service that works well, does what it’s intended to do, and is priced fairly – the rational reasons for buying a product – it gets you in the game. But it’s the other stuff that you bring to the table that separates you from the pack. Take a lesson from Proximo about how to win the hearts of customers and get beyond the mere logic of low prices.
The Lakewood BlueClaws are entering their 12th season as a Single A minor league affiliate of the Philadelphia Phillies. Playing their home games at FirstEnergy Park in Lakewood, the BlueClaws are three-time South Atlantic League champions. As the only general manager in team history, Geoff Brown has plenty of experience keeping fans happy and coming back for more. Find out how Geoff has helped establish the team’s popularity through social media and community outreach.
More information. More access. More choice. More voice. More technology. More influence. More control. More social consciousness. Meet today’s empowered consumers. They’re not shy about flexing their muscles and raising their voices, in favor or in opposition, online or in person. So what can you do to satisfy this new consumer? Smart businesses take advantage of the opportunities and information available in today’s market. Find out more so you can satisfy and respond to customers today.
Helping children excel inside and outside of the classroom has been a tradition at The Rumson Country Day School since 1926. For the last 23 years, Chad Small has been the school’s headmaster, integrating innovative educational methods to better prepare kids for high school, college and beyond. In an industry where budgets are always tight, Chad has found that his best marketing tool is word-of-mouth. He has spent more than two decades building a reputation of excellence and engendering trust in his community. Coupled with social media outreach to parents and students, Chad’s experiences teach us that building personal relationships is powerful marketing.
It’s not uncommon for a fellow business owner to look at my logo and say, “That’s a great brand!” What they were really saying was, “I like your logo!” You really can’t create a brand in Photoshop, even if you add a slogan. Both can be valuable parts of your overall image, but your brand is something entirely different. Find out what your brand is (and isn’t) and what it can mean to your business if you develop it correctly.
At one time, he led international corporations. Now, he’s a local business owner who coaches other local business owners. Claude Blanc offers a unique insight into what it takes to overcome challenges and thrive, even in a difficult economy.
A Facebook landing page can increase the chances that someone will like your company’s fan page by 50%. When you combine sound strategy with valuable content and the right aesthetic, you’ll have a powerful marketing tool. When you don’t, you run the risk of creating a bad first impression – and you know what they say about first impressions.
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