All Posts By

Scott McKelvey

The Beauty Of Education And Safety: 5 Questions With Dr. Rudolf Thompson, Founder Of The Thompson Center For Plastic Surgery

The Beauty Of Education And Safety: 5 Questions With Dr. Rudolf Thompson, Founder Of The Thompson Center For Plastic Surgery

By Interviews 12 Comments

Dr. Rudolf Thompson is a board certified plastic surgeon and founder of the Thompson Center for Plastic Surgery in Colts Neck, NJ. Dr. Thompson believes nothing is more beautiful than confidence. His goal is to help his patients feel better about themselves, whether they’re in the boardroom, on the beach or at their child’s soccer game. Here’s how he approaches marketing and business from his unique perspective.

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Why Content Writing Needs A Little Less Einstein And A Little More Oprah

Why Content Writing Needs A Little Less Einstein And A Little More Oprah

By Writing & Content Marketing 31 Comments

I always used to say that the best way to expose bad content was with “good SEO.” That’s because stuffing keywords and links into content was accepted by many as the way to tame the Google monster and punch a ticket to the top of search rankings. Thanks to the recent Panda and Penguin updates from Google that emphasize content quality, that approach isn’t necessary. Actually, that approach will get you in hot water with the search gods. Here’s why writing for people – not some scientific algorithm – is so much more valuable.

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An Artist’s Journey From Brick-And-Mortar To Pinterest And Etsy: 5 Questions With Carl Christensen, Owner Of Integrity Studio

An Artist’s Journey From Brick-And-Mortar To Pinterest And Etsy: 5 Questions With Carl Christensen, Owner Of Integrity Studio

By Interviews 9 Comments

Carl Christensen’s gallery, Integrity Studio, in New Hope, PA, was recently featured in Entrepreneur magazine as a small business that’s winning on Pinterest, and a 2013 calendar featuring Carl’s images compiled by Orange Circle Design, one of the world’s largest calendar producers, will be available in Target stores nationwide. Find out how Carl uses Pinterest and Etsy to help interest in his gallery and sales.

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The Marketing Prodigy Returns: 5 Questions with Donovan the Popcorn Scout

The Marketing Prodigy Returns: 5 Questions with Donovan the Popcorn Scout

By Interviews 18 Comments

Two years ago, a 10-year-old Boy Scout named Donovan came to my house selling popcorn to raise money for the scouts and our troops. I was blown away by his presentation on his iPad, the follow-up emails and the Facebook page that he created with the help of his father. I recently sat down with Donovan “The Popcorn Scout” Fisher, now 12, to see what he’s been up to and learn some of his selling secrets. You’ll be impressed by this young man’s salesmanship and maybe even inspired to buy some of his popcorn to contribute to his amazing success!

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Why That Whole “People Don’t Want a Drill, They Want a Hole” Thing Doesn’t Go Far Enough

Why That Whole “People Don’t Want a Drill, They Want a Hole” Thing Doesn’t Go Far Enough

By Writing & Content Marketing 25 Comments

Most marketing and content writing nerds like me know the brilliant statement by Harvard marketing professor Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” I always thought it was the best example of selling results instead of the product or its features. Then I bought a drill. Find out why “real results” – not just short-term payoffs – are really what matter to your clients.

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5 Questions With Jaimie Hardell, Owner of JLynn’s Boutique: Overcoming Risk by Recognizing Opportunity

5 Questions With Jaimie Hardell, Owner of JLynn’s Boutique: Overcoming Risk by Recognizing Opportunity

By Interviews 4 Comments

When Jaimie Hardell learned that a local women’s clothing boutique was for sale, she jumped at the chance to fulfill her dream. JLynn’s Boutique is known by both locals and seasonal visitors for offering trendy women’s apparel, jewelry and accessories, with new styles arriving every week. The Boutique opened on July 1, 2011 on Main Street in Belmar, New Jersey, but even non-locals follow her online and order hot new items when she posts them on her Facebook page. Find out how Jaimie made her dream a reality and survives in warm and cool weather alike.

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The Absolute Scariest Thing About Negative Political Advertising

The Absolute Scariest Thing About Negative Political Advertising

By In The News 10 Comments

I can’t stand negative political advertising. I can’t stand the distortions of the truth. The overly dramatic exaggerations. The flat out lies. The bitterness and divisiveness.But the deception isn’t the scariest about negative political advertising. Get in on the debate about negative advertising and take a lesson about honesty when it comes to your business dealings.

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5 Questions With Liz Schuber, Manager And Lead Singer Of Daddy Pop: From Singing Bartender To A Magical Night With Jon Bon Jovi

5 Questions With Liz Schuber, Manager And Lead Singer Of Daddy Pop: From Singing Bartender To A Magical Night With Jon Bon Jovi

By Interviews 6 Comments

Whether they’re playing at an Atlantic City casino, a Jersey Shore nightclub, the floor of the New York Stock Exchange or a private party, Daddy Pop brings a contagious energy to the stage. As the band owner and lead singer, Liz Schuber loves any song that makes people dance. Find out how this band got together, how they market in a crowded space and what insights they bring from a business perspective.

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Headlines: The One Thing They Must Do And A Few Simple Things You Can Do To Make That One Thing Happen

Headlines: The One Thing They Must Do And A Few Simple Things You Can Do To Make That One Thing Happen

By Writing & Content Marketing 8 Comments

Your headline must do exactly one thing – get people to keep reading. More people will read your headline than any other part of your content. If it doesn’t focus on their needs and draw them in, they won’t read anything else. Whatever time, effort or money you’ve invested in creating and/or sharing that content will have been wasted. If people keep reading, the headline worked. If not, it failed. Simple as that. Here are some tips for getting people do keep reading.

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