Scott McKelvey, Author at Web.Search.Social

Mar 20

Grassroots Marketing And Community Outreach: 5 Questions With Bob Hilton Of The Jersey Shore Convention And Visitors Bureau

By Scott McKelvey | Interviews | No Comments

In the aftermath of Superstorm Sandy, the Jersey Shore Convention and Visitors Bureau launched the Open for Business campaign. The goal is to promote Jersey Shore businesses and share the real story about the state of the local business community and the region’s popular tourist attractions. The catch is that they have no budget, and perhaps a bigger challenge is overcoming media portrayal of the Jersey shore as a wasteland, when the reality is that many businesses are up and running again. Find out how Bob Hilton tapped into grassroots marketing and a strong community to help get the word out and bring business back to the Shore.

Mar 06

Why The Customer Is Not Always Right And It’s Okay To Say So

By Scott McKelvey | True Stories | 18 Comments

It’s a marketing cliche. Maybe someone has even said it to you (we’ve known customers with whom we’ve disagreed that remind us of it). But is it true? Should you really conduct business as if the customer is always right? Maybe a better mantra would be, “The customer should always be treated respectfully.” That’s absolutely true. But let’s be honest. The customer definitely is not always right. Here’s why it matters that you don’t pretend otherwise.

Feb 20

Muscle Cars And American Pride: 5 Questions With Jim Cardona, COO Of American Autowire

By Scott McKelvey | Interviews | 2 Comments

American Autowire recently relaunched its website and ramped up its social media presence, especially on YouTube. Find out how this all-American company gets the buzz out on social media and keeps its customers informed and eager.

Feb 06

Humor In Marketing: Why It Works, A Harsh Reality, And How To Do It Right

By Scott McKelvey | Writing & Content Marketing | 22 Comments

Every day, businesses and organizations incorporate humor into their marketing content. Many do it effectively and reap the rewards. Many more fail and waste money. Here are a few tips that can help you do it right.

Jan 16

4 Ways To Make Your Content More Mobile-Friendly

By Scott McKelvey | Website Design & Marketing | 14 Comments

Mobile web browsing is expected to surpass desktop web browsing this year. We’re using our mobile devices, especially our smartphones, on the way to work, in stores, and during meetings, conversations and meals. That’s why we as businesses need to make sure our mobile content is mobile-friendly – easy to find, easy to view, and easy to share. Here are four ways to make that happen.

Jan 02

Content Marketing Trends For 2013: 5 Questions With Joe Pulizzi, CEO Of The Content Marketing Institute

By Scott McKelvey | Interviews | 18 Comments

Joe Pulizzi, founder of the Content Marketing Institute says, “Content marketing is the creation of valuable, compelling and relevant content, developed consistently, to create a positive customer action.” Read more about his take on content marketing trends for 2013.

Dec 24

How I’ll TRY To Be Productive During The Most Non-Productive Week Of The Year

By Scott McKelvey | Marketing Insights & Strategy | 6 Comments

We know how the week between Christmas and New Year’s goes. And while I could play table football all day long, I’m trying to convince myself to be productive by making a list of tasks to accomplish during the most non-productive week of the year. Here’s what I have so far.

Dec 07

Why My Daughter Getting In Trouble Might Make You Realize Your Marketing Message Is In Trouble

By Scott McKelvey | Writing & Content Marketing | 22 Comments

When my daughter Caitlin cops a toddler ‘tude, my wife and I always make her say she’s sorry, and what she’s sorry for, so she knows what she did wrong – at least for the next 30 seconds or so. This is how part of a recent exchange went between my wife and daughter that made me realize how easy it is to misinterpret a message.

Nov 23

Recovering From Disaster: 5 Questions With Diane Courtney, Owner Of Tangerine Boutique

By Scott McKelvey | Interviews | 10 Comments

Tangerine Boutique opened its doors in 2003, just three blocks from the ocean in Bay Head, NJ. On October 29, 2012, the resolve of Diane and other Jersey Shore business owners was challenged like never before by Hurricane Sandy. This is the story of how one business owner coped with unexpected disaster – and brought her business back to life.

Nov 02

What I Learned About Facebook While Witnessing Hurricane Sandy Up Close

By Scott McKelvey | In The News | 13 Comments

As Sandy really began to wreak havoc on the Jersey Shore, and I wanted to know what was happening with family and friends in specific communities and neighborhoods, I became glued to Facebook. This is where people were sharing information. Before you use Facebook for business, think about how you use Facebook as a real person and think about what really matters to people.

Scott McKelvey