All Posts By

Scott McKelvey

Grassroots Marketing And Community Outreach: 5 Questions With Bob Hilton Of The Jersey Shore Convention And Visitors Bureau

Grassroots Marketing And Community Outreach: 5 Questions With Bob Hilton Of The Jersey Shore Convention And Visitors Bureau

By | Interviews | No Comments

In the aftermath of Superstorm Sandy, the Jersey Shore Convention and Visitors Bureau launched the Open for Business campaign. The goal is to promote Jersey Shore businesses and share the real story about the state of the local business community and the region’s popular tourist attractions. The catch is that they have no budget, and perhaps a bigger challenge is overcoming media portrayal of the Jersey shore as a wasteland, when the reality is that many businesses are up and running again. Find out how Bob Hilton tapped into grassroots marketing and a strong community to help get the word out and bring business back to the Shore.

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Why The Customer Is Not Always Right And It’s Okay To Say So

Why The Customer Is Not Always Right And It’s Okay To Say So

By | True Stories | 18 Comments

It’s a marketing cliche. Maybe someone has even said it to you (we’ve known customers with whom we’ve disagreed that remind us of it). But is it true? Should you really conduct business as if the customer is always right? Maybe a better mantra would be, “The customer should always be treated respectfully.” That’s absolutely true. But let’s be honest. The customer definitely is not always right. Here’s why it matters that you don’t pretend otherwise.

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4 Ways To Make Your Content More Mobile-Friendly

4 Ways To Make Your Content More Mobile-Friendly

By | Website Design & Marketing | 14 Comments

Mobile web browsing is expected to surpass desktop web browsing this year. We’re using our mobile devices, especially our smartphones, on the way to work, in stores, and during meetings, conversations and meals. That’s why we as businesses need to make sure our mobile content is mobile-friendly – easy to find, easy to view, and easy to share. Here are four ways to make that happen.

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Why My Daughter Getting In Trouble Might Make You Realize Your Marketing Message Is In Trouble

Why My Daughter Getting In Trouble Might Make You Realize Your Marketing Message Is In Trouble

By | Writing & Content Marketing | 22 Comments

When my daughter Caitlin cops a toddler ‘tude, my wife and I always make her say she’s sorry, and what she’s sorry for, so she knows what she did wrong – at least for the next 30 seconds or so. This is how part of a recent exchange went between my wife and daughter that made me realize how easy it is to misinterpret a message.

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What I Learned About Facebook While Witnessing Hurricane Sandy Up Close

What I Learned About Facebook While Witnessing Hurricane Sandy Up Close

By | In The News | 13 Comments

As Sandy really began to wreak havoc on the Jersey Shore, and I wanted to know what was happening with family and friends in specific communities and neighborhoods, I became glued to Facebook. This is where people were sharing information. Before you use Facebook for business, think about how you use Facebook as a real person and think about what really matters to people.

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