Scott McKelvey

In the aftermath of Superstorm Sandy, the Jersey Shore Convention and Visitors Bureau launched the Open for Business campaign. The goal is to promote Jersey Shore businesses and share the real story about the state of the local business community and the region’s popular tourist attractions. The catch is that they have no budget, and perhaps a bigger challenge is overcoming media portrayal of the Jersey shore as a wasteland, when the reality is that many businesses are up and running again. Find out how Bob Hilton tapped into grassroots marketing and a strong community to help get the word out and bring business back to the Shore.

American Autowire recently relaunched its website and ramped up its social media presence, especially on YouTube. Find out how this all-American company gets the buzz out on social media and keeps its customers informed and eager.

Joe Pulizzi, founder of the Content Marketing Institute says, “Content marketing is the creation of valuable, compelling and relevant content, developed consistently, to create a positive customer action.” Read more about his take on content marketing trends for 2013.

Tangerine Boutique opened its doors in 2003, just three blocks from the ocean in Bay Head, NJ. On October 29, 2012, the resolve of Diane and other Jersey Shore business owners was challenged like never before by Hurricane Sandy. This is the story of how one business owner coped with unexpected disaster – and brought her business back to life.