
Flaky. Unreliable. Arrogant. Incompetent. Long-winded. Unresponsive. Disheveled. These are just a few words I’ve heard people use to describe copywriters who didn’t live up to expectations. To be fair, most of these words could be used to describe any number of service providers who don’t cut the mustard, but especially creative professionals. Here are some real red flags that you should be able to spot early in the process of choosing a copywriter. If you notice these red flags, do yourself a favor and choose someone else. The aggravation – and the content – likely won’t be worth it.