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All Posts By

Ralph M. Rivera

Jan 07

What Happens If Your Web Developer Dies? And Other Such Musings.

By Marketing Insights & Strategy, Podcast, Readings

Almost every business I came in contact with in 2014 had no idea where or how their business domain name was registered. Other people were paying vendors such as web developers or marketers but had no contract or work agreement. They simply paid and had no expectation of what they were to get in return.

In one case, a prospect of ours was paying three different companies for the same service – and they didn’t even need it.

Don’t let this be you! Here’s a short list of things that you should do before the end of January to assure business continuity and peace of mind in the new year.

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Dec 10
Good Search Engine Marketing May Be Bad For You

Good Search Engine Marketing May Be Bad For You

By Podcast, Readings, Search Marketing

If you hire an SEO company they may be giving you exactly what you asked for but still not be producing the results you want. Be clear on what you really want out of SEO because it probably has nothing to do with your position in Google.

This is a story of two clients who asked for one thing but meant another and why it’s so important to know what kind of results you really want.

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Oct 30
Social Marketing Simplified: Manage Images and Plan Campaigns With MavSocial

Social Marketing Simplified: Manage Images and Plan Campaigns With MavSocial

By Podcast, With Guests

Today’s podcast episode is a little different because we don’t usually talk tools, but this one stood out. We were first introduced to MavSocial through a campaign they’re running on Triberr. We’ve had a couple of weeks to try out the tool and it has some pretty neat features that might work for your business.

Listen in as we talk with MavSocial’s founder Matthew Holden about where MavSocial came from, where it’s going, why we need yet another social management tool and how this one can help with your social management.

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Oct 20
This Podcast Is Guaranteed To Improve Your Marketing (Results Not Guaranteed)

This Podcast Is Guaranteed To Improve Your Marketing (Results Not Guaranteed)

By Podcast, Ralph and Carol Lynn

In today’s podcast episode we button up a few things that have been nagging at us recently, namely ineffective programs, not-so-valuable “products” and the perils of SEO.

We also summon our sponsor, Cynthia Sanchez of Oh So Pinteresting to tell us about the workshop she’s offering especially for small businesses to help them boost their marketing on Pinterest.

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Oct 16
Get On Board With Pinterest And Synergize The Impact To The Next Level With Alisa Meredith

Get On Board With Pinterest And Synergize The Impact To The Next Level With Alisa Meredith

By Podcast, With Guests

Are you on board with Pinterest? If not, Alisa Meredith will inspire you. She talks about how it can work even for a non-visual business and how you can think differently about this underutilized tool.

We also talk about how to get started with online marketing, avoid internet marketing fatigue and stay in a jargon-free zone. If you think you don’t have the time, don’t have the money and don’t know how to get your marketing working online, Alisa has some great insights to share.

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Oct 15
Improve Your Marketing By Tapping Into Your Failures

Improve Your Marketing By Tapping Into Your Failures

By Marketing Insights & Strategy, Podcast, Readings

So many times businesses fail to gain momentum on their marketing because they want every campaign to be flawless. When a campaign takes an unintended left turn, a business becomes hesitant to try again.

While you should do everything you can within reason to avoid failures, missteps in marketing are inevitable.

I want to share three of our recent failures so that you can (hopefully) laugh along with us and perhaps learn from our mistakes so you don’t make your own. Or if you do make mistakes, you can learn to pick yourself up and keep going.

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Oct 08
It's Q4. What Does Your 2015 Marketing Look Like?

It’s Q4. What Does Your 2015 Marketing Look Like?

By Marketing Insights & Strategy, Podcast, Readings

It’s Q4 2014. With the holidays coming, you have very little time to decide what your 2015 marketing outlook is if you haven’t already done so.

But let me tell you one thing that you can take to the bank. In 2015 more of your consumers will be connected than at any time in the past. They will be online, using social media, looking for the products and services that they want to buy and relying on the information they find online to inform their decisions.

If you are reading this while sitting next to a truck load of cash, then go enjoy your money. This isn’t for you. But if you want to give your business a fighting chance in 2015, keep reading.

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Oct 02
Podcasting: The Next Frontier Of Marketing And Why You Need To Jump On The Bandwagon

Podcasting: The Next Frontier Of Marketing And Why You Need To Jump On The Bandwagon

By Podcast, With Guests, Writing & Content Marketing

In this episode of the Web.Search.Social Marketing Podcast we talk with Chris Curran of Fractal Recording about the value of podcasting for business.

Before you write it off as something that’s outside your wheelhouse, consider this:

2015 car models are being equipped by default with podcast listening options.

More and more people are listening to podcasts every day.

It’s a relatively untouched frontier where you can have a voice and it’s a lot more likely to be heard instead of drowned out by the competition.

Add “podcast show” to your résumé and watch the competition fade. It doesn’t have to be hard to get started or to do. Listen to Chris share his passion and you might just get excited about the underutilized benefits of this marketing opportunity.

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