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All Posts By

Ralph M. Rivera

May 14
My Family Life Is Suffering Because Of My Business. Now What?

My Family Life Is Suffering Because Of My Business. Now What? A Discussion With Ryan Hanley.

By Podcast, With Guests

Ryan Hanley is no stranger to the Web.Search.Social Podcast and for good reason: whenever he’s on we walk away inspired and ready to take action.

As the host of the Content Warfare podcast and author of our new favorite business book by the same name, Ryan makes every conversation a fluff-free zone. He is also notorious for his love of tangents which may be why we started out thinking we were going to talk about content marketing but ended up talking about balancing entrepreneurship and family.

Success for Ryan is simple math. It’s 90% showing up, 9% doing the work and 1% talent. It’s worth repeating: you have to want to succeed.

If you’ve ever struggled to get things done, spend time with your family and still have time to sleep, this is the perfect episode.

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May 06
Don't Fire Your Social Media Marketing Company Until You Enter "The Room"

Don’t Fire Your Social Media Marketing Company Until You Enter “The Room”

By Marketing Insights & Strategy, Podcast, Readings

I want to share the story of a friend of mine that has hired and fired many marketing companies of various disciplines. His rationale was simple: they weren’t producing results. And while that sounds like it makes sense, the problem was that my friend was not giving anyone enough time to actually achieve results.

Here’s a story that will demonstrate why you need to take time to let your strategy unfold.

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May 04
Run A Business? Now There's Even More Reason To Be A Pinterest Fan.

Run A Business? Now There’s Even More Reason To Be A Pinterest Fan.

By Podcast, Ralph and Carol Lynn

Last week Buffer announced that you can now schedule pins to Pintrest through their Awesome Plan. We love Buffer so we asked three Pinterest fans to talk to us about their initial reactions. We also discuss the issue of patent trolls and whether that could spell problems for podcasters.

Plus we’re about to hit our 100th episode and we want to address your marketing challenges on it, so reply and email me your biggest challenges and we’ll talk about as many as we can next week.

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Apr 28
Bad Chief, Bad Tribe. How To Get More Shares On Triberr.

Bad Chief, Bad Tribe. How To Get More Shares On Triberr.

By Marketing Insights & Strategy, Podcast, Readings

How can my content be shared more on Triberr?

I get asked that question every day several times a day. The short answer is “write good content that people will want to share.” But of course nothing is ever as easy as that. So I want to present some ideas on how you can get your content viewed by more people using Triberr as a tool.

If you are a blogger, podcaster or YouTuber who produces great content and you’re struggling to find an audience, give Triberr a shot – it’s easy, it’s free and these tips will help you make the most of it.

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Feb 11
Sorry! But You Need To Stop Apologizing For Your Marketing

Sorry, But You Need To Stop Apologizing For Your Marketing

By Marketing Insights & Strategy, Podcast, Readings

Are you one of those people who starts sentences with the word “sorry?” As in, “Sorry, but I just think coffee is better than tea.” I’ve been noticing that more and more lately. Not just in every day colloquial conversation, but in the way that businesses of various sizes manage their marketing.

The word sorry should never be used to start any marketing message or else you run the risk of diminishing the authority of your brand. Here’s why.

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Feb 04
The One Business Question You Need To Ask If You Want Successful Marketing

The One Business Question You Need To Ask If You Want Successful Marketing

By Podcast, With Guests

Even though today is not a regularly scheduled guest podcast day, a lot of interesting and timely topics just begged to be discussed, so we invited Jason T. Wiser of On Track Tips to get to the bottom of some important marketing stuff.

In this episode we talk about

– The one word that matters most to the success of your marketing
– Why we love the Social Warfare plugin
– Why we don’t love Snip.ly
– And some philosophical conversation about how to budget for marketing, the best approach to take and why marketing isn’t even the whole picture

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Jan 27
It's Time To Consider Your Business Super Fan Bubble

It’s Time To Consider Your Business Super Fan Bubble

By Marketing Insights & Strategy, Podcast, Readings

The super fan bubble is a collection of dedicated and loyal fans. Fans that will not only consume your content but take action on your behalf. They’ll buy your products, listen to your shows, share your tweets. The super fan bubble is great, but it can also be a plateau that slows growth.

The goal of any business endeavor is to continue to grow your audience or customers. So you need to cultivate relationships with the people in your super fan bubble while creating strategies to help you grow the bubble to include more super fans.

This is my perspective on getting out of your super fan bubble by collaborating with the competition.

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Jan 21
Use This Visual Identity Guide To Make A Splash On Your Website And Social Media

Use This Visual Identity Guide To Make A Splash On Your Website And Social Media

By Branding & Design, Podcast, Readings

Branding consistency is important. But businesses can get so caught up in their day to day operations that they fail to present a unified visual identity or worse, they don’t portray a strong message about the product or service they’re selling.

Today I want to talk to you about a small business that made this error. What business did that?

Mine.

Yup.

We did that. Or rather failed to do that.

I’d like to share our branding journey with you along with some strategies you can use to make your own visual identity the strongest it can be.

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Jan 14
Is Your Business Analytics Yours? Probably Not. Here's Why That's A Bad Thing.

Is Your Business Analytics Yours? Probably Not. Here’s Why That’s A Bad Thing.

By Podcast, Readings, Search Marketing

Recently we welcomed a new client and asked their old developer to give us administrative access to our client’s Google analytics. But we discovered that the developer had set up analytics incorrectly. The result?

Well, in this case it’s goodbye to years of data. Here’s what you need to know about setting up – and owning – your Google analytics so you don’t get caught in the same trap.

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