If you are running a business chances are you either have a presence on the web or will in the future. For many businesses, especially those just starting out, a simple out-of-the-box website solution may be all that you need to meet business and marketing goals. But for other businesses looking to capitalize on the strengths of the internet and emerging technologies, a custom website or application can be far more worthwhile. Making the transition to a web-based app is easy for some and difficult for others, but there are ways to avoid spending loads of cash on specialized labor to end up with a web product that does not yield a return on your investment. The solution is to let the MVP drive the process. No, not the Most Valuable Player; the Minimal Viable Product. Find out how this iterative approach can save you a ton of time and money and keep you from wasting any.
Social media has changed the landscape of relationships and put us in easy, instantaneous contact not just with customers and prospects, but with people we’d never have met or engaged with otherwise. This increases our circle of influence exponentially and puts a significant demand on our time and energy.
Businesses often fail at establishing goals. This is a serious mistake because setting goals is critical for knowing if a process, product or service is succeeding. Enter the 100 mojitos. My favorite restaurant is Victor’s Cafe in New York City. Needless to say, they make a mean mojito. But how many mojitos does it take to make a successful day? As it turns out, 100.
Marketing folks are always thinking about marketing. I’m no different. Like many of my colleagues, I’m always looking for life lessons that can be applied to marketing businesses, products and services. I was at the firing range the other day after a busy week, letting off some stress from the business end of my Beretta 92FS 9mm pistol, when I realized that even it had some marketing lessons to teach me.
You know those annoying widgets at the end of many web forms that make you fill in a code of numbers and letters before you can submit the form?I hate those things. And if you don’t; by the end of this blog you will. Captcha stands for “Completely Automated Public Turing test to tell Computers and Humans Apart”.
Many companies focus the bulk of their marketing resources on email campaigns, and why not? It’s still the most cost effective channel and still provides one of the highest, if not the highest, return on investment. But often times, organizations do not use the valuable information that their email campaigns yield in order to strengthen their email marketing.
Several weeks ago, I made a decision to fire a client. This is rarely done by creative services companies and I argue that while a matter of last resort, firing a client can be a healthy business move. Creative services companies can only exist, grow and become profitable with a mix of money and happiness.
Your website may not be sprouting gray hair but it could very well be showing its age in other obvious and not-so-obvious ways. It’s common for businesses to immerse themselves in building a website then “finish” the project and move onto other things.
As web developers and marketers one of the most important things we do, however large or small the job, is project management. All the brilliant ideas and forward thinking strategies in the world will fall apart without a well-prepared plan. And even a well-prepared plan will fall apart without effective communication between team members.
As a web marketing agency we are called upon by our clients to create and execute ideas, but many times, we work alongside the marketing departments of those companies and are called on to offer our opinion on who would be a good hire for their internal staffing needs. Here are three of our suggestions based on our experience.