A logo is a fundamental part of any brand’s overall marketing mix. What isn’t usually recognized is that developing a quality logo is not easy or fast. It requires that the business be in tune with itself and have a unified vision of its mission. So how can developing a logo end up in disaster? Here are six things you should know.
Facebook business pages are free; every business can have one. That fact cuts two ways. Your business can have a well-crafted marketing Facebook business page that matches, compliments and supports its brand or your business can be the subject of this article. Here are five things to consider so your page isn’t an embarrassment to your business.
Over the past few weeks, I’ve had a number of conversations and listened to several podcasts where people have opined on how content should be assembled for a company mobile website vs. a desktop website. There was a recurring theme that went something like this: When creating your website, start by writing/creating the content for your mobile site first. Chances are when you come up with the important content you need for your mobile site, you’ll realize you don’t need any more content for your desktop site. Here’s what’s right about that, and what’s not.
I live and work just a few miles off of the Jersey Shore. When Hurricane Sandy struck, I suspect it hit harder than anyone expected. Sandy left a great deal of personal pain in its wake. In my office and home we continue to talk about Sandy and her aftermath. This article is about lessons that can be learned from a business perspective that can keep your marketing and communications online – even when you are not.
Protecting your business is paramount. Most businesses are familiar with legal and insurance needs for their brick and mortar assets, but sometimes the digital assets get ignored. Here are some important things to think about in the context of your web and social assets with respect to protecting your business.
If you missed my last article, I wrote about creating amazing slides for your presentations. Today, I’d like to share my thoughts on what you as a speaker should consider before getting started. These tips are applicable not only to speakers presenting to a packed room, but speakers who are engaged in a conversation at the water cooler or in your boss’ office.
In the past few weeks, I’ve been to a few conferences and seminars that had one thing in common: terrible presentation slides. Even worse, the slides made otherwise good speakers look bad. The availability of software such as PowerPoint and Keynote coupled with their ease of use can give a false sense of security. Availability and ease do not compensate for well-thought-out and attractive presentations. Here are 15 things that I consider when creating my slides that can help you create slides that will enhance, and not detract from, your presentations.
Over the Independence Day week, I had the good fortune to visit with friends for a day of eating, drinking and making merry. At some point, my attention was diverted from drinking and merrymaking to a conversation between a friend and someone I did not know; let’s call him Bob. I overheard Bob say, “I can have a successful business without any marketing.” And I said… “You clearly don’t know anything about marketing, you twit.” What Bob doesn’t understand is that everything he and his employees do is marketing. Find out how you can avoid that trap.
Mobile apps are everywhere. The sharp increase in mobile usage has made app development a growth industry. Chances are that if you run a business, the thought of having a custom app built has crossed your mind. So what happens when you decide to jump on the app express to Richville? Ask yourself these questions to help you decide if an app is right for your business.
You may have heard this about your marketing materials. You may even have said it about someone else’s. While they say that beauty is in the eye of the beholder, sometimes it’s a cold hard truth that your website, letterhead or brochure got slapped upside the head with an ugly stick.
If you run a business or are an entrepreneur, marketing yourself and your business requires some level of design. The fact is that when it comes to building a brand and making a good impression, good design is better than poor design. Good design can go a long way towards getting your audience to feel what you want them to feel or persuading them to do what you want them to do. So it’s that word, ugly, that I want to focus on because defining ugly is important if you want to turn your marketing materials into powerful tools for business growth and profit.