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Ralph M. Rivera

Mobile Vs. Desktop: How Much Content Should You Have?

Mobile Vs. Desktop: How Much Content Should You Have?

By Website Design & Marketing

Over the past few weeks, I’ve had a number of conversations and listened to several podcasts where people have opined on how content should be assembled for a company mobile website vs. a desktop website. There was a recurring theme that went something like this: When creating your website, start by writing/creating the content for your mobile site first. Chances are when you come up with the important content you need for your mobile site, you’ll realize you don’t need any more content for your desktop site. Here’s what’s right about that, and what’s not.

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Marketing And Business Initiatives That Can Help Mitigate The Effects Of A Natural Disaster

Marketing And Business Initiatives That Can Help Mitigate The Effects Of A Natural Disaster

By Marketing Insights & Strategy

I live and work just a few miles off of the Jersey Shore. When Hurricane Sandy struck, I suspect it hit harder than anyone expected. Sandy left a great deal of personal pain in its wake. In my office and home we continue to talk about Sandy and her aftermath. This article is about lessons that can be learned from a business perspective that can keep your marketing and communications online – even when you are not.

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15 Ways To Make Your Presentation Slides As Amazing As You Are

15 Ways To Make Your Presentation Slides As Amazing As You Are

By Marketing Insights & Strategy

In the past few weeks, I’ve been to a few conferences and seminars that had one thing in common: terrible presentation slides. Even worse, the slides made otherwise good speakers look bad. The availability of software such as PowerPoint and Keynote coupled with their ease of use can give a false sense of security. Availability and ease do not compensate for well-thought-out and attractive presentations. Here are 15 things that I consider when creating my slides that can help you create slides that will enhance, and not detract from, your presentations.

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You Clearly Don't Know Anything About Marketing, You Twit

You Clearly Don’t Know Anything About Marketing, You Twit

By Marketing Insights & Strategy

Over the Independence Day week, I had the good fortune to visit with friends for a day of eating, drinking and making merry. At some point, my attention was diverted from drinking and merrymaking to a conversation between a friend and someone I did not know; let’s call him Bob. I overheard Bob say, “I can have a successful business without any marketing.” And I said… “You clearly don’t know anything about marketing, you twit.” What Bob doesn’t understand is that everything he and his employees do is marketing. Find out how you can avoid that trap.

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Are Your Marketing Materials Ugly? Yes And No. Here's Why And How To Avoid It.

Are Your Marketing Materials Ugly? Yes And No. Here’s Why And How To Avoid It.

By Branding & Design

“That’s ugly.”

You may have heard this about your marketing materials. You may even have said it about someone else’s. While they say that beauty is in the eye of the beholder, sometimes it’s a cold hard truth that your website, letterhead or brochure got slapped upside the head with an ugly stick.

If you run a business or are an entrepreneur, marketing yourself and your business requires some level of design. The fact is that when it comes to building a brand and making a good impression, good design is better than poor design. Good design can go a long way towards getting your audience to feel what you want them to feel or persuading them to do what you want them to do. So it’s that word, ugly, that I want to focus on because defining ugly is important if you want to turn your marketing materials into powerful tools for business growth and profit.

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