“That’s ugly.”
You may have heard this about your marketing materials. You may even have said it about someone else’s. While they say that beauty is in the eye of the beholder, sometimes it’s a cold hard truth that your website, letterhead or brochure got slapped upside the head with an ugly stick.
If you run a business or are an entrepreneur, marketing yourself and your business requires some level of design. The fact is that when it comes to building a brand and making a good impression, good design is better than poor design. Good design can go a long way towards getting your audience to feel what you want them to feel or persuading them to do what you want them to do. So it’s that word, ugly, that I want to focus on because defining ugly is important if you want to turn your marketing materials into powerful tools for business growth and profit.
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