Ralph M. Rivera

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Hi, I'm Ralph! I'm a web developer and founder of Rahvalor Interactive, a creative marketing services company based in Holmdel, New Jersey. I founded Rahvalor in 1999 with my wife and business partner Carol Lynn, and in January 2012 we created Web.Search.Social as a branded service offering that brings enterprise-level services to small businesses in an affordable way. My primary role is programming and development, and with 25 solid years of marketing experience behind me, I write, consult and develop strategy for our customers. I'm also the CTO of Triberr and I teach web development at Manhattan College in New York City. Carol Lynn and I live near the coast in central New Jersey, less than an hour from the place of my birth – the island of Manhattan. We are at the constant beck and call of Ash, our 17-year-old American Shorthair cat. I'm also trying to build a flux capacitor, but that's not going as well as the other stuff I do.

Latest Posts by Ralph M. Rivera

Throw Some Daggers… At Your Business

Throw Some Daggers… At Your Business

Meerkat, Periscope And The Danger Of Jumping On Marketing Trends

Meerkat, Periscope And The Danger Of Jumping On Marketing Trends

What Defines A Perfect Product?

What Defines A Perfect Product?

Should You Run Your Venture As A Business?

Should You Run Your Venture As A Business?

My Transgender Entrepreneurial Pornographic Pinterest Pledge

My Transgender Entrepreneurial Pornographic Pinterest Pledge

5 Thoughts On Marketing And Productivity: I Am Inbox Zero And You Can Too.

5 Thoughts On Marketing And Productivity: I Am Inbox Zero And You Can Too.

Don't cut your marketing budget in times of crisis without listening to this episode.

3 Things That Will Prevent You From Cutting Your Marketing Budget In Times Of Crisis Or Beheading

10 Things I Learned About Business And Productivity From 100 Episodes Of Podcasting

10 Things I Learned About Business And Productivity From 100 Episodes Of Podcasting

Don't Fire Your Social Media Marketing Company Until You Enter "The Room"

Don’t Fire Your Social Media Marketing Company Until You Enter “The Room”

Bad Chief, Bad Tribe. How To Get More Shares On Triberr.

Bad Chief, Bad Tribe. How To Get More Shares On Triberr.

Sorry! But You Need To Stop Apologizing For Your Marketing

Sorry, But You Need To Stop Apologizing For Your Marketing

It's Time To Consider Your Business Super Fan Bubble

It’s Time To Consider Your Business Super Fan Bubble

Use This Visual Identity Guide To Make A Splash On Your Website And Social Media

Use This Visual Identity Guide To Make A Splash On Your Website And Social Media

Is Your Business Analytics Yours? Probably Not. Here's Why That's A Bad Thing.

Is Your Business Analytics Yours? Probably Not. Here’s Why That’s A Bad Thing.

What Happens If Your Web Developer Dies? And Other Such Musings.

Good Search Engine Marketing May Be Bad For You

Good Search Engine Marketing May Be Bad For You

Win Your Choice of Social Media Propaganda Posters From Aaron Wood aka @JustOneScarf

Win Your Choice of Social Media Propaganda Posters From Aaron Wood aka @JustOneScarf

Win Bryan Kramer’s Book There is no B2B or B2C: It’s Human to Human H2H

Win @BryanKramer’s Book “There is no B2B or B2C: It’s Human to Human #H2H”

Improve Your Marketing By Tapping Into Your Failures

Improve Your Marketing By Tapping Into Your Failures

It's Q4. What Does Your 2015 Marketing Look Like?

It’s Q4. What Does Your 2015 Marketing Look Like?

Forget About Content Being King. Forget About Contact Being King. Let's Talk About The Queen.

Forget About Content Being King. Forget About Contact Being King. Let’s Talk About The Queen.

Dear Jessica Ann, The Release Of The U2 Album By Apple Is Not A Marketing Fail

Dear Jessica Ann, The Release Of The U2 Album By Apple Is Not A Marketing Fail

My Credit Card Or Yours? Your Marketing Relies On Smart Financial Decisions.

My Credit Card Or Yours? Your Marketing Relies On Smart Financial Decisions.

Business Card Marketing: Titles Don't Matter Except When They Do

Business Card Marketing: Titles Don’t Matter Except When They Do

Are You In Trouble With Google? Website Penalties, Traffic Failure And Other Conundrums

Are You In Trouble With Google? Website Penalties, Traffic Failure And Other Conundrums

Don't Let Internet Marketing Fatigue Lead To Bad Marketing Decisions

Don’t Let Internet Marketing Fatigue Lead To Bad Marketing Decisions

In Which I Discuss Marketing, Ice Buckets And Assholes

In Which I Discuss Marketing, Ice Buckets And Assholes

60 + 1 Ways You Can Hyper Charge Your Marketing Within The Next Month

60 + 1 Ways You Can Hyper Charge Your Marketing Within The Next Month

Overcome The Content Curation Curse By Making Your Marketing Oh So Pinteresting [Podcast]

Make Your Marketing Oh So Pinteresting With Pinterest And Avoid Content Curation Noise [Podcast]

4 Mistakes That May Result In Your Website Being Held Hostage: Part 2

4 Mistakes That May Result In Your Website Being Held Hostage: Part 2

4 Mistakes That May Result In Your Website Being Held Hostage: Part 1

4 Mistakes That May Result In Your Website Being Held Hostage: Part 1

Content Marketing Ideas Are Easy To Find If You Look In The Right Place

Content Marketing Ideas Are Easy To Find If You Look In The Right Place

What Is The Place Of Content Curation In Marketing? Part 2

What Is The Place Of Content Curation In Marketing? Part 2

What Is The Place Of Content Curation In Marketing? Part 1

What Is The Place Of Content Curation In Marketing? Part 1

A Story About How LinkedIn Can Hurt Your Business

A Story About How LinkedIn Can Hurt Your Business

On Disruption: Read This Marketing Article & You'll Be Sayin "Sweet Baby Jesus!"

On Disruption: Read This Marketing Article & You’ll Be Sayin “Sweet Baby Jesus!”

Your Marketing May Be Failing Because Of Your Social Media Strategy

Your Marketing May Be Failing Because Of Your Social Media Strategy

The Value Of This Article Is $1,345,678, But I Am Giving It To You For Free

The Value Of This Article Is $1,345,678, But I Am Giving It To You For Free

Today's Marketing Lesson: "Get To The Choppa"

Today’s Marketing Lesson: “Get To The Choppa”

Dear Business Owner, Great Content Marketing Requires Great Time Management. [Podcast]

In Which I Discuss Why Content Curation For Marketing Sucks

In Which I Discuss Why Content Curation For Marketing Sucks

50 Shades Of Wordpress: How Much Does A Wordpress Site Cost?

50 Shades Of WordPress: How Much Does A WordPress Site Cost?

5 Steps For Creating Great Blog Post Content Every Time

5 Steps For Creating Great Blog Post Content Every Time

From The Bookshelf: There Is No B2B Or B2C: It's Human To Human #H2H

From The Bookshelf: There Is No B2B Or B2C: It’s Human To Human #H2H

This May Be Why Your Marketing Is Not Working

This May Be Why Your Marketing Is Not Working

Influence Marketing Essentials: 5 Steps To Getting Started On Triberr

Influence Marketing Essentials: 5 Steps To Getting Started On Triberr

5 Ways To Make Your LinkedIn Profile Look Grown Up

5 Ways To Make Your LinkedIn Profile Look Grown Up

I Was Asked Why Businesses Should Blog. Here's What I Said.

I Was Asked Why Businesses Should Blog. Here’s What I Said.

Lies, Guest Posts And Writing Quality Content Like A Grownup

Lies, Guest Posts And Writing Quality Content Like A Grownup

Beware The Attack Of The Killer Facebook Marketing Ninja Rockstar Gurus

Beware The Attack Of The Killer Facebook Marketing Ninja Rockstar Gurus