The single most important component of your web-based business is your website’s conversion rate. What is a conversion? Though that will be answered differently for every company, the simple answer is that a conversion is getting your site visitor to do what you want him/her to do. Maybe you want people to buy a product, write a review, or sign up for your newsletter. Once the visitor has done that, he/she has been converted. Here are a few ideas that can help improve you conversion rate.