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Michael Campasano

Typography And Design

Typography And Design

By | Branding & Design | No Comments

Willi Kunz, world renowned designer and theorist, has found that modern typography has evolved into a powerful medium for visual experimentation and personal expression. He believes typographic design begins with a concept as well as a set of information. The designer faces a blank sheet of paper or a computer screen, and is anxious to take the first step.

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A Designer's Identity Crisis

A Designer’s Identity Crisis

By | Branding & Design | One Comment

In a designer’s world there are two types of projects; the ones that have a deadline and the ones that last a lifetime. The projects that have a deadline are important and sometimes challenging because you only have a certain amount of time to create good ideas and execute them properly. The projects that last a lifetime are the ones you work on for yourself because you make up the deadline.

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The Minutia Matters

The Minutia Matters

By | Branding & Design | 2 Comments

Details. How many people notice the little nuances that I spend hours toiling over? Why do I spend so much time obsessing over one or two small details that no one else will probably notice? For most people, it doesn’t matter if the graphic is three pixels to the left or to the right. But it does matter when it doesn’t look right.

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