All Posts By

Michael Campasano

Would You Buy A Product That Didn’t Look Good?

Would You Buy A Product That Didn’t Look Good?

By Branding & Design

Sometimes, a product is only as good as its design. Therefore, if you aren’t portraying your product in the right way or to the right audience, you could be missing out on some serious revenue. When I speak of products I am not only referring to items on a shelf or something you can buy. I am really referring to your brand and everything that goes with it.

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Typography And Design

Typography And Design

By Branding & Design

Willi Kunz, world renowned designer and theorist, has found that modern typography has evolved into a powerful medium for visual experimentation and personal expression. He believes typographic design begins with a concept as well as a set of information. The designer faces a blank sheet of paper or a computer screen, and is anxious to take the first step.

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Color, Emotion And Design

Color, Emotion And Design

By Branding & Design

There is more to color than you might think. How do you react to different colors? Did you know your subliminal thoughts can influence your feelings? Color is a crucial factor of any design, and as a designer I need to think about how to utilize it to represent your business.

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A Designer's Identity Crisis

A Designer’s Identity Crisis

By Branding & Design

In a designer’s world there are two types of projects; the ones that have a deadline and the ones that last a lifetime. The projects that have a deadline are important and sometimes challenging because you only have a certain amount of time to create good ideas and execute them properly. The projects that last a lifetime are the ones you work on for yourself because you make up the deadline.

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The Minutia Matters

The Minutia Matters

By Branding & Design

Details. How many people notice the little nuances that I spend hours toiling over? Why do I spend so much time obsessing over one or two small details that no one else will probably notice? For most people, it doesn’t matter if the graphic is three pixels to the left or to the right. But it does matter when it doesn’t look right.

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Logo Language: A Designer's Perspective

Logo Language: A Designer’s Perspective

By Branding & Design

Business owners know how easy it is to become overwhelmed when launching a new product or redesigning a brand. How will you reach your target audience? What will make you stand out from competitors? Why hire a designer to create a logo when you can “do it yourself” because you’ve got a desktop publishing tool that you downloaded for free?

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