All Posts By

Lisa Kemmerer

The “Who” Matters: Defining Your Target Audience

The “Who” Matters: Defining Your Target Audience

By Marketing Insights & Strategy

Businesses spend a lot of time answering “what” and a lot of money answering “how,” but perhaps the most important question you can ask is “who.” After all, what good is the perfect product if nobody buys it? So just WHO are your potential customers? The more details you know about your target market’s daily life, the better you can understand and predict their actions which in turn will help you determine the best time and place to reach them. Find out how you can determine “who” your audience is and where to start looking for them.

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The 30 Second Pitch: How To Make The Most of Every Opportunity

The 30 Second Pitch: How To Make The Most of Every Opportunity

By Marketing Insights & Strategy

The 30 second pitch is an essential marketing tool. Also known as “the elevator pitch,” the idea is to explain who you are and what you do in the short amount of time it takes to ride an elevator from the ground floor to the top floor. The way we do business today has evolved so while you may never actually use your 30 second pitch in the proverbial “elevator”, there are plenty of places where you will use it; both expected and unexpected places. Every person you meet is a potential client. Whether you’re at a tradeshow, getting a latte or at your daughter’s soccer game, a business opportunity can present itself anywhere. Be prepared with your 30 second pitch. Here are some tips for how to craft your pitch to make the most of a first impression.

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