Businesses spend a lot of time answering “what” and a lot of money answering “how,” but perhaps the most important question you can ask is “who.” After all, what good is the perfect product if nobody buys it? So just WHO are your potential customers? The more details you know about your target market’s daily life, the better you can understand and predict their actions which in turn will help you determine the best time and place to reach them. Find out how you can determine “who” your audience is and where to start looking for them.
