What I often see with business owners who aren’t selling is that they haven’t given enough thought to who their customers are, what motivates them, or what they are thinking about. Everyone wants to own the mass market and focusing your audience is viewed as giving up on everyone else. Not so. If you try to sell to everyone, you risk homogenizing your message and becoming boring. Here’s some insight into how people make decisions and how you can capitalize on each phase of their thinking process.
