All Posts By

Linda Rastelli

Your Audience Is Smaller And Bigger Than You Think: Understanding The Buyer’s Journey

Your Audience Is Smaller And Bigger Than You Think: Understanding The Buyer’s Journey

By | Marketing Insights & Strategy | One Comment

What I often see with business owners who aren’t selling is that they haven’t given enough thought to who their customers are, what motivates them, or what they are thinking about. Everyone wants to own the mass market and focusing your audience is viewed as giving up on everyone else. Not so. If you try to sell to everyone, you risk homogenizing your message and becoming boring. Here’s some insight into how people make decisions and how you can capitalize on each phase of their thinking process.

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Using Analytics Beats Marketing On A Hunch Any Day Of The Week

Using Analytics Beats Marketing On A Hunch Any Day Of The Week

By | Marketing Insights & Strategy | No Comments

If you’re selling something for which demand greatly exceeds supply, such as beachfront property in the Florida Keys, you hardly have to do any marketing at all. But in competitive markets, business owners who fail to think things through will lose out to those who do. If you have Google Analytics installed but you’re not monitoring it, you can only guess where your online sales cycle is breaking down.

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Why Do We Trust Seth Godin?

Why Do We Trust Seth Godin?

By | In The News | 11 Comments

What makes Seth Godin so effective? At his recent appearance at Brookdale College, he didn’t say much I haven’t heard before. We’re in a new economy, the industrial economy is over, competition is fierce, you must stand out to succeed, get past your fear, “fly closer to the sun.” So what is it that makes his message so compelling? It’s something we can all learn from.

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Content Marketing Lessons From the Honey Badger: Bee Stings and Snake Venom? "He Doesn't Care"

Content Marketing Lessons From the Honey Badger: Bee Stings and Snake Venom? “He Doesn’t Care”

By | Writing & Content Marketing | 8 Comments

Do you want a couple of tips that will help you become a great writer in a few simple steps? Ok, there’s a bridge around here somewhere, too… the truth is, writing takes time and practice. But you CAN do it. Here are some real tips that you can use instead of looking for shortcuts that don’t work. And they come right from the honey badger. If you don’t know the honey badger, we’ve shared the popular new video making its rounds on the internet. Warning: not for the squeamish!

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Seven Deadly Web Video Sins

Seven Deadly Web Video Sins

By | Writing & Content Marketing | 3 Comments

This is a confession of sorts. After working in a studio with professionals who shot and edited my scripts, it was tempting to think I knew how to produce my own marketing video. However, the surest way to find out the limits of your knowledge is to attempt something by yourself. By presenting some sins I’ve committed and others I’ve been lucky enough to avoid, I hope to help you avoid same.

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