What I often see with business owners who aren’t selling is that they haven’t given enough thought to who their customers are, what motivates them, or what they are thinking about. Everyone wants to own the mass market and focusing your audience is viewed as giving up on everyone else. Not so. If you try to sell to everyone, you risk homogenizing your message and becoming boring. Here’s some insight into how people make decisions and how you can capitalize on each phase of their thinking process.
You know you need to be on YouTube and that it can be an integral part of your content marketing strategy. But alas, you believe your marketing budget doesn’t allow for video production. Today I share a few good reasons to hire a professional, but if you can’t, I’ve got some tips for doing your own video and still keeping it sharp and professional.
If you’re selling something for which demand greatly exceeds supply, such as beachfront property in the Florida Keys, you hardly have to do any marketing at all. But in competitive markets, business owners who fail to think things through will lose out to those who do. If you have Google Analytics installed but you’re not monitoring it, you can only guess where your online sales cycle is breaking down.
Online word of mouth cements your reputation and amplifies it, but what you do offline matters most. . . all the online stuff you invest precious resources into—your lovely website, your email campaigns, your impeccable blog–is just noise if you have bad WOM.
What makes Seth Godin so effective? At his recent appearance at Brookdale College, he didn’t say much I haven’t heard before. We’re in a new economy, the industrial economy is over, competition is fierce, you must stand out to succeed, get past your fear, “fly closer to the sun.” So what is it that makes his message so compelling? It’s something we can all learn from.
Elmore Leonard’s place in the literary pantheon may be debated, but no one can dispute that the consummate storyteller excelled as a communicator who knew how to grab interest and hold it, something much marketing neglects to do. I unearthed these smart marketing gems from Leonard that you can apply to your own marketing.
Do you want a couple of tips that will help you become a great writer in a few simple steps? Ok, there’s a bridge around here somewhere, too… the truth is, writing takes time and practice. But you CAN do it. Here are some real tips that you can use instead of looking for shortcuts that don’t work. And they come right from the honey badger. If you don’t know the honey badger, we’ve shared the popular new video making its rounds on the internet. Warning: not for the squeamish!
This is a confession of sorts. After working in a studio with professionals who shot and edited my scripts, it was tempting to think I knew how to produce my own marketing video. However, the surest way to find out the limits of your knowledge is to attempt something by yourself. By presenting some sins I’ve committed and others I’ve been lucky enough to avoid, I hope to help you avoid same.
Daniel H. Pink, following up bestsellers “A Whole New Mind” and “Drive,” wants to clean up its bad reputation and recast sales not as a way to get the best of others, but to improve the world. Learn why Pink says that we’re all in sales now, plus his tips for making sales work for you no matter what your profession.
Are you nervous about developing promotional video for your website? Do you fear that video won’t make any difference in your marketing and it’s not worth the trouble? Are you camera shy and don’t want to put yourself out there? Here are four reasons why you may want to think again.