Animation can be used as a powerful tool for communicating complex and abstract ideas to your audience. Using animation (or “motion graphics” as they are sometimes referred to) is almost like having superpowers. No, really! Not only can it take you beyond the typical “webcam” video and create a tremendous visual impression, but it’s such a powerful medium that it’s almost like having the ability to open up your customers’ brains and pour your message straight in. Here is just one example for you to watch so you can start thinking of ways to impress your customers.