One of the biggest challenges brands face in marketing today is how to be everywhere, all at once, and still manage to squeeze in time to eat and sleep. Luckily for us, there are a number of successful people out there who are “everywhere” – doing what’s referred to as cross-platform marketing – and they effectively promote their brand without working 18-hour days. More than ever, cross-platform marketing is a crucial part of the success of any business. Some call it the surround sound effect, and others the “be everywhere strategy.” How can you reach your target audience effectively through all of the appropriate online channels while still maintaining a balanced life?
