As a company, you may be creating content in order to generate leads and build your trust-factor with customers. But our customers are getting more savvy and skeptical every day, and one referral from a trusted friend or colleague can mean more than all of your content marketing efforts combined. The good news is that you can tap into the “new influencers” – the bloggers and those with engaged social followings – to help spread your brand message in an entirely different and authentic way. Find out more about influencer marketing and how to start thinking about finding partnerships that will work for your brand.
