Your company’s tagline is part of the BIG THREE elements of your brand: name, logo and tagline. Because different people process information differently in their memory, you really need all three to create a strong brand awareness. Working with small business owners I’ve found that while just about everyone has a business name and most businesses have logos, very few have taglines. If your business doesn’t have a tagline, you’re missing a key element of your branding and marketing. Here are 5 things to consider when developing yours.