When was the last time you walked into a grocery store, filled up your cart with milk, eggs and apples, walked to the checkout, then changed your mind, left your cart in the aisle and walked out of the store? The answer is: probably never! But online shoppers often do just that, so find out how to stop them.
Web copy and brochure copy may be crafted around the same message, but the execution of that message is entirely different for web and print. Considerations such as space, readability, search friendliness and audience expectations come into play. Make sure you know the differences and play to the strengths of each medium.
Although a good website uses technology to create a positive experience for visitors and a profitable one for your business, you would not expect your IT department to develop your site any more than you would expect it to develop brochures or business cards. Here’s the reality behind IT technology vs. web technology.