Today we talk critique (in a way that helps you improve your business and marketing) and criticism (in a way that only makes you feel bad but isn’t actionable or useful.) Plus some miscellaneous stuff about products, efficiency and napping.
Have you ever had a logo designed and asked people, “Which version do you like best?” Or has someone asked the question of you? Here’s why that’s the wrong question and a bad idea… plus some suggestions for how to approach your logo design instead.
Today we talk some serious GTD (Getting Things Done). It’s a system taught by David Allen and it’s worked wonders for us. We share the 5 steps (collect, clarify, organize, reflect, engage), some of our trip-ups and share what we’ve learned.
If you’re in a service business you know “those days”. You know that sometimes you’re off your game and don’t deliver your best to customers. But that isn’t the totality of you. Before we spew out snark for bad service, let’s take a kinder approach.
We went to see Mad Max: Fury Road but ended up thinking about marketing. And it comes down to creating context for your audience. We talk a little about how to do that plus GTD (Getting Things Done) and how to manage stuff and projects.
What does it mean to market to millennials? Is it a state of mind or of age? Is it leading your brand to be inauthentic? And what does “on fleek” mean, anyway? Here are some things to think about if you’re worried about missing an entire generation.
Whether phone, email, video or carrier pigeon, communicating with customers is vital. But how do you set expectations? How quickly should you respond? What makes for good communication? And what do you do when things go off the rails?
We as business people come from a place of knowing. We are intimately acquainted with our products and services. We know what they do (and what they don’t), we know what they offer and we know their limitations. We know how things work from the inside out, but sometimes we forget that just because we know, doesn’t mean our customers know.
You probably expect to see the usual suspects on this list… spending too much time on Facebook, pinning too many recipes.
But this list is a little different. These are productivity suckers of the worst kind because they are things we have to deal with every day. So while you can take a “just log out of Facebook” approach to those other kinds of distraction, the ones I want to talk about are in front of you whether you like it or not.
And it’s easy to let them get out of control.
LikedIn, Facebook and Skype all prompt us to wish someone a happy birthday or congratulate them on a new job. But sometimes that can backfire. So can your sales pitch, if you don’t pay attention to the relationships you’re building. Today we talk warnings, dos and don’ts when to comes to social, your website and whether or not you’re even targeting the right “generation”.
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