Carol Lynn Rivera
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I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph.
In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur.
On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Latest Posts by Carol Lynn Rivera
To Swear Or Not To Swear: Marketing, The F-Word And Other Language Conundrums
“Provide Value To Customers,” They Say. But What Does That Mean?
How To Stop Saying Um (And Other, Like, You Know, Filler Words)
How Much Should A Website Cost? The Older And Wiser Edition.
Don’t Believe The Hype! Your Success Depends On It
Are You Unwittingly Telling People You’re Boring? Answer This Question To Find Out.
Stop Asking Me If I Like Your Logo
My Crummy Waitress: In Defense Of Poor Customer Service
Marketing To Millennials: Should You, Shouldn’t You And What Does That Mean?
Is Your Marketing Message Clear Or Are You Just Selling Toilet Water?
7 Things Wasting Your Time Instead Of Making You Money
10 Things I Learned About Content Creation From 100 Episodes Of Podcasting
Embrace Your Messy Space: Your Creativity Depends On It
Marriage And Business: A Love Letter
Why The Starbucks “Race Together” Campaign Failed To Fail
Don’t Believe The Hype! Social Marketing “Truths” That Aren’t
When Is Marketing Not Marketing?
The Two Toughest Social Media Marketing Questions You Have To Answer
The Confounding Practice Of Content Curation
Social Media Marketing Myths That Are Costing You Money
Skip The Marketing Resolutions. Lead With Results Instead.
Butter & Beast Presents ‘Adapt and Reinvent: The Good, The Bad, and The Delicious’
Win An Autographed Copy Of Cyber Thriller ‘Web Of Betrayal’ by Clare Price
How Do I Get More Traffic To My Website?
“I’m Writing A Ton Of Great Content But Not Getting Leads. Why?”
Put Some Fun Into Your Day: Your Business Depends On It
Is Your Website Generating Leads? Fix These Things Now To Improve Your Chances.
SEO Or SEarrrgh!? Search Optimization Pitfalls and Conundrums That You Need To Be Aware Of
Attack Your Biggest Social Marketing Challenges With MavSocial
Web, Search And Social Marketing: DIY Or CTM?
How To Be Effective At Social Marketing Without Content Curation
How You’re Being Tricked Into Wasting Your Marketing Dollars On Ineffective Programs
3 Marketing Tropes To Eliminate From Your Tactical Toolbox
The Difference Between Magical Thinking And Actual Marketing
The Only Buzzword You Must Eliminate From Your Marketing Vocabulary
Here’s Why Hello Kitty Is Your Biggest B2B Marketing Ally
My Super-Secret Secret Sauce Content Marketing Recipe
Your Marketing Is About To Explode. Read This To Defuse The Bomb.
Pop Quiz: Are You On The Content Marketing Train To Nowhere?
How To Keep Your Marketing Going When Life Gets In The Way
Your Business Blog Is Boring And Nobody Cares. Change That And Start Generating Leads.
Soapbox Marketing: Make Money By Making Waves
Pop Quiz: Are You Doing Social Media Marketing Right? [Podcast]
To Cut Or Not To Cut? When It’s OK To Cheap Out On Marketing And When It’s Not
3 Unforgivable Mistakes That Mean You Should Fire Your Social Media Marketing Manager Right Now
Costly Web Hosting Mistakes To Avoid The First Time. And Definitely The Second.
Dear Customer, This Is What You Should Pay To Hire A Marketing Company
Storytelling For Business: The Only Difference Between You And The Competition Is The Story You Tell
Ecommerce And The Death Of Customer Service: How One Company Said “No!” To Shopping Carts And Focused On People Instead
Internet Marketing Must Die: Real Life Lessons In Getting Out From Behind Your Desk