At The Intersection Of Business And Social Issues: #RaceTogether Or Cut And Run?

At The Intersection Of Business And Social Issues: #RaceTogether Or Cut And Run?

Listen to this episode.

Show Notes

You may want to grab a grande half whole half skim quadruple upside down macchiato latte extra hot… and breakfast… and maybe lunch, too… because this is what can only be described (if you’ll forgive the cliché) as an epic episode.

Friends and #SuperFreds Jillian Jackson and Dino Dogan join us to talk about the Starbucks #RaceTogether campaign, the good, the bad and things we couldn’t have anticipated. We truly enjoyed the conversation and think you’ll gain some valuable insights into business, marketing, how they tie into social issues and whether you should put yourself or your business in the line of fire.

PS: This is our first episode with the explicit tag, in part because we talk about some difficult and grown up subjects but also because an F-word or two may have escaped and we let them live in the interest of retaining the truth of the conversation.

In This Episode We Talk About

  • Whether the Race Together campaign was a good idea or bad idea (hint: we don’t all agree)
  • Whether the conversation about race should be happening in a coffee shop with a barista (hint: we don’t all agree)
  • Whether Starbucks CEO Howard Schultz is visionary or crazy (hint: we don’t all agree)
  • The importance of aligning yourself with people who share your values but also knowing the difference between agreement and alignment
  • Plus we decide on Jillian’s official SuperFred title, start a new movement called #SocialGuac and answer the burning question, “How much guacamole can Jillian eat?”

Links & Resources

Your Marketing Action Item

From Jillian: Talk to the person who interacts with your customers the most and ask them what they think about race (or any sensitive subject) before moving forward with a company-wide brand campaign.

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Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera
  • No mention of where Fred can find Jillian online and nothing in the show notes? #WSSup?

    • I KNOOOOOOOOWWW! It occurred to me way too late and I think after recording and having such a challenging conversation we were just ready to go eat dinner 🙂 Ugh. I can pop that stuff into the show notes.

  • “Starbucks Lost Control When They Set Out to Cajole”

    Colorful and sumptuous
    Impressive and attractive
    Ms. Jillian is resplendent
    So spunky and proactive

    Hates to see the little guy
    Get backed against a wall
    Corporate is the culprit
    They should take the fall

    Guacamole is disappearing
    And everyone’s drinking wine
    Homemade pizza in the oven
    I’m envious! is the bottom line

    Dino is wearing short shorts
    With a little hint of butt cheek
    If this was a video broadcast
    Then Fred could take a peek

    Religion, politics, and race
    Along with sexual orientation
    Never fail to cause a backlash
    They’re not easy conversations

    There’s room for disagreement
    And blow back in discussions
    Creating meaningful changes
    Means the risk of repercussion

    If only I had the power, I would erase race — so that everyone would embrace their fellow humans with dignity and grace. ~ Melanie

    Big congrats to Jillian for being awarded the #SuperFred title, “Chief Executive of Everything WSSup”!! 🙂

  • I LOVE that picture of Jillian…

    This conversation reminds me of something I heard the year that I turned 40 that changed my life forever.
    Watching Chaz Bono do an interview for his recently released book Transitions, at a time before his mother had decided to accept the changes he was making he was asked how he dealt with her “rejection” of his new reality. His answer changed my life forever. ” I had to learn to allow the adults in my life to deal with their own feelings “. Learning to do this has become a major turning point in my life. Deciding that not everyone is going to like you, or agree with you and not everyone has to. Only I do. Those that do matter in my life, my business and my orbit, won’t care that I am a gay woman, that I have a quirky sense of humor and say randomly weird things on the internet, and in life quite honestly. Every single time I get a bit of negative back lash or a bad feeling on a post, or in life, I have to remind myself of this and ask myself, does this persons opinion really change my life? NO… I can still look myself in the mirror and be happy with who I am and the product I produce. That is where my reputation comes from. Love these conversations…

    • You are so right. This is something it takes most of us for.ev.er. to figure out and then those of us who do, we run around trying to free everyone else from the guilt and agony of worrying about what other people think. How someone thinks about you because of who you are is about THEM and not about YOU. Grown up people have to figure this out on their own and we can’t be perpetually responsible for how they feel about us. That whole orbit thing…. yup. Also, Jillian does look pretty steaming in that photo, right? 🙂