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Pivoting In Business: The Agony, The Ecstasy And The Oreos

Pivoting In Business: The Agony, The Ecstasy And The Oreos

By Carol Lynn RiveraPodcast, With Guests

Podcast engineer Chris Curran joins us to talk about pivoting in your business, whether you decide it’s time to change or you’re forced into one. We talk about how to know when it’s time to pivot and what it means for your entrepreneurial journey.

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October 15, 2015
Curating (Your Own) Content And The Fictitious Line Between Business And Personal

Curating (Your Own) Content And The Fictitious Line Between Business And Personal

By Carol Lynn RiveraPodcast, Ralph and Carol Lynn

Today we talk about how to repurpose content you’ve already created. We also discuss whether it’s possible to separate your business and personal life and if saying, “It’s not personal, it’s just business” is valid or just an excuse for bad behavior.

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October 13, 2015
After Hours: Apple Pie, The Martian, Game Of Thrones & Prostates

After Hours: Apple Pie, The Martian, Game Of Thrones & Prostates

By Carol Lynn RiveraPodcast, Ralph and Carol Lynn

Today’s “after hours” episode covers books, movies, apple pie and prostate exams. And we promise it’s fun. Join us as we take a break from business (mostly) and host our once-per-month show about all the other things that go into making life happen.

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October 8, 2015
How To Have Your Business And Enjoy It, Too: The One Year Podcast Anniversary Episode

How To Have Your Business And Enjoy It, Too: The One Year Podcast Anniversary Episode

By Carol Lynn RiveraPodcast, Ralph and Carol Lynn

We hit our one year podcast anniversary and 150 episodes today! We plan to keep going and talk more about how to start a business, sustain a business, manage a business, make money with a business and market a business – all while enjoying your life.

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September 15, 2015
A Puzzling Tale Of Ants, Popcorn And Shareholder Agreements

A Puzzling Tale Of Ants, Popcorn And Shareholder Agreements

By Ralph M. RiveraPodcast, Ralph and Carol Lynn

When you start a business venture with partners, consider your Shareholder or Operating Agreement so everyone knows how the business works and what to expect.

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September 8, 2015
A Healthy Discussion About What Ryan Hanley And Carol Lynn's Boobs Have In Common

A Healthy Discussion About What Ryan Hanley And Carol Lynn’s Boobs Have In Common

By Carol Lynn RiveraPodcast, Ralph and Carol Lynn

Today we’re talking about health because if your physical or mental health suffers, so will your business. We talk eating healthy, exercise, taking a “brain break” and taking care of yourself so you can enjoy the fruits of your labors.

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September 3, 2015
How One Man Turned An Internet Marketing Fail Into Relationship Marketing Success

How One Man Turned An Internet Marketing Fail Into Relationship Marketing Success

By Ralph M. RiveraPodcast, With Guests

From believing the promises of get-rich internet schemes to finding his passion in helping people, Wade Harman has made the mistakes so many have made, and ultimately experienced the success that comes with perseverance and being true to yourself.

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August 20, 2015
When Should You Jump On A Marketing Trend?

When Should You Jump On A Marketing Trend?

By Ralph M. RiveraPodcast, With Guests

Periscope, Meerkat and live streaming. It’s the hot new marketing trend. But how do you know if it’s right for you? That’s what we tackle today as we share different perspectives with Ryan Hanley of Content Warfare fame.

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August 19, 2015
Get More Leads, Customers And Profits With The Nuclear Chowder Marketing Method

Get More Leads, Customers And Profits With The Nuclear Chowder Marketing Method

By Carol Lynn RiveraPodcast, With Guests

Marketing isn’t magic. Content marketing is old news. And sales letters with typos may convert better than perfect ones. In his book The Nuclear Chowder Marketing Method, Mike Brooks takes on marketing fundamentals.

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August 18, 2015
The Entrepreneurial Journey: It Sucks, But It's Awesome, Too

The Entrepreneurial Journey: It Sucks, But It’s Awesome, Too

By Carol Lynn RiveraPodcast, With Guests

Being an entrepreneur is hard but it has its rewards – namely freedom. Today we talk about the ups and downs and the decisions you have to make – from business models to revenue streams, partnerships and more.

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August 17, 2015
Google Aliens, Conspiracies And The Truth About SEO

Google Aliens, Conspiracies And The Truth About SEO

By Ralph M. RiveraPodcast, With Guests

Backlinks, branding, competing with big brands and more… that’s what we talk about with Mark Traphagen of Stone temple Consulting, who spends time “failing so you don’t have to.”

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August 6, 2015
The Tale Of The 14 Month Old Invoice

The Tale Of The 14 Month Old Invoice

By Ralph M. RiveraPodcast, Ralph and Carol Lynn

If you work in a service business, your cash flow problems may not be about how many customers you have or how much you charge. It could be a result of your poor billing habits.

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August 5, 2015
Are You Losing The Sale At The Register? How Customer Experience Can Make Or Break Your Business.

Are You Losing The Sale At The Register? How Customer Experience Can Make Or Break Your Business.

By Carol Lynn RiveraPodcast, Ralph and Carol Lynn

You may be busy perfecting email subject lines and crafting engaging Facebook posts. You may even be getting leads. But are you losing customers and sacrificing loyalty because you lack good old-fashioned people skills?

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August 4, 2015
On Periscope, Marketing Fads And The Red Herring Of "Engagement"

On Periscope, Marketing Fads And The Red Herring Of “Engagement”

By Carol Lynn RiveraPodcast, Ralph and Carol Lynn

Periscope is the hot new thing in video streaming, but is it right for your business? Before you jump on this – or the next trend – stop to consider the fundamentals of marketing. Think strategy, not tools. And beware confusing engagement with success.

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August 3, 2015
Numbers Can Be Fun! Learn To Love And Manage Your Business Finances

Numbers Can Be Fun! Learn To Love And Manage Your Business Finances

By Carol Lynn RiveraPodcast, With Guests

Small business owners make a lot of financial mistakes, from not recording expenses to not tracking time to under pricing and more. Today we talk to Numbers Whisperer Nicole Fende about how to approach finances differently and more effectively.

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July 16, 2015
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