7 Tips To Close The Ecommerce Deal Before Your Customer Closes The Browser: Tip #6 (It’s All About The Cart)

7 Tips To Close The Ecommerce Deal Before Your Customer Closes The Browser: Tip #6 (It's All About The Cart)
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Have you been busy improving your website and your odds of making the sale?

Doing business online – like doing business anywhere – requires thought, planning, patience and a bit of trial-and-error. Of course, they key is to keep the “error” part down to a minimum, or at least make a quick path correction when something does go wrong.

This next tip is about avoiding the most fatal error that will prevent the sale 100% of the time.

Tip #6: Make Sure Your Shopping Cart Works

You’d think this would win an Obvious Award, but never assume something is working just because it was working yesterday.

Software is much like a car. You drive your car every day and it works perfectly. Then one day you get behind the wheel and there’s a strange knocking. You ignore it, and next thing you know you’re stuck in the middle of the interstate with smoke billowing from your hood.

Bugs can creep into software even when you think everything is working perfectly. Just as you can keep your car in good shape by maintaining it and servicing it regularly, you should have a regular testing and maintenance plan to ensure that your cart is functional across browsers and operating systems. And when bugs do pop up, squash them immediately.

It doesn’t matter how wonderful your site, product, shipping policy or checkout process is. If customers run up against an error when checking out – if your cart is just not working because you haven’t been paying attention – that sale is simply not going to happen.

Test it, test it, and test it again. Ignore your cart at your own risk.

Have you ever tried to buy something online only to find out the cart wasn’t working? What did you do? Were you determined enough to call customer service or did you just give up?

Read More In The “Close The Ecommerce Deal” Series

Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera