6 Tips For Using Good Design Practices To Turn Visitors Into Customers: Tip #6

6 Tips For Using Good Design Practices To Turn Visitors Into Customers: Tip #6
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So far, everything we’ve mentioned has some visible effect on your website. But there are other “behind the scenes” design elements that can affect your website, things that have less to do with aesthetics and more to do with how well your site functions.

These things may not be obvious as you debate shades of cerulean, but they’re critical for web site success.

Tip #6: Consider The Technical Side Of Website Design

If you want your website to be the best it can be, you need to dig a little deeper and perfect the technical side.

A good website design professional will take care to be sure that:

  • Graphics are optimized for download. Visitors should be able to get to your web pages quickly, even on slower Internet connections.
  • Colors are “web safe”. Browsers display a limited color palette. Visitors should be able to view your site in all its glory, whatever their browser.
  • Your site works across multiple browsers, on multiple operating systems. Customers come in a variety of shapes and sizes and so do their web tools. People should be able to see your site whether they are on a Mac or PC, or using Internet Explorer, Firefox, Chrome or Safari, desktops or mobile devices.
  • Your site works across browser versions. This can be important depending on your target audience. Many corporate audiences are still using older browser versions, which aren’t compatible with newer technologies.
  • Your site works on mobile phones. It’s worth noting that there are some people out there who will never see your site on a computer monitor. If you’re thoughtful about your site design and construction, it will pay off by ensuring your site is available however it’s viewed.

Website design is more than simply finding a photo you like and a color that works with your logo. It incorporates readability, functionality, usability – all of which boil down to one simple concept: good website design practices make your web site work for your business.

Does your web site work for your business? What one “wish list” item do you think would make it even better?

Read More In The “Good Design Practices” Series

Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera