6 Common Search Engine Marketing Myths: Myth #1

6 Common Search Engine Marketing Myths: Myth #1
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Search engine marketing isn’t a fast and easy way to promote your site by putting it out there and submitting it to as many engines as possible. It is an ongoing marketing strategy aimed at targeting your audience, gaining exposure for your site and business through evaluation, planning and execution, and giving visitors what they need to become customers.

No matter how terrific your site is, if nobody can find it reasonably quickly on a search engine, you’re losing a major potential customer base.A search engine marketing program can not only help you gain valuable exposure to your target customer base, but can help you avoid the common mistakes that can actually hurt your exposure.

In this series we’ll explore 6 common myths that can sabotage a search marketing program

Myth #1: The 7500 Search Engine Myth

You’ve probably gotten this offer in your e-mailbox: “We submit to 7500 search engines for $29.99!” And we’ve got a bridge to sell you.

Ask yourself: How many search engines can you name? Five? Ten? If you don’t know where or what they are, chances are your visitors won’t know either. No matter how you slice it, over 90% of every Internet user out there will use one of the five top engines to find your site, and more than two-thirds of those use Google as their primary search engine.

As for the remaining mysterious 10%, that doesn’t mean you can’t reach them, too. Smaller, secondary search engines are out there, as well as niche directories that may cater to your industry.

The point is to concentrate your energies on your largest customer base and to carefully research relevant secondary places to list your site. Otherwise, your site will be lost among billions, floating somewhere in mystery-directory number 7499.

What search engine do you use? (And if you said anything other than “Google” or “Bing”, we really want to hear about it!)

Read more in the “Search Engine Marketing Myths” series

Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera