Sometimes a sale can hinge on things that have nothing to do with ecommerce at all and everything to do with your business image. Remember, ecommerce is part practical functionality and part marketing.
The better job you do of selling your business, the more success you’ll have with selling your products.
Tip #8: Be The Expert
Provide your customers with enough well-organized information to make an educated purchase. Make your site a one-stop resource for all their needs by being that one site they can use to research, debate and finally buy a product.
Even if your prices aren’t the lowest available, you’ll convert more sales by showing customers that you’re a credible expert in the industry.
Part of being a credible expert is paying attention to small, seemingly unrelated details like spelling and grammar. If your site is full of typos or sounds spammy because you’re frantically trying to cram in keywords, you run the risk of losing the trust of customers.
Another part of credibility is having quality photography on your site. That means photos are clear, not grainy and fuzzy.
Give customers the opportunity to view your products in multiple sizes, in multiple colors and from multiple angles. Make sure that “click here to enlarge” does just that, and does not pop up another photo of the exact same (or smaller!) size.
Providing a visual resource is invaluable in gaining the confidence of consumers who are purchasing a product without the advantage of the “touch-and-feel” experience of traditional shopping.
And remember that peer reviews and social media can be a powerful ally in establishing your credibility and building customer loyalty.
If you use and respond to social comments and criticisms effectively, you will convert more sales than a competitor with lower prices but no customer interaction.
What’s the most important thing you do to prove that you’re an expert in your niche?
Read More In The “Fundamentals For Ecommerce Success” Series
- Tip #1: Build The Foundation
- Tip #2: Get Organized
- Tip #3: Know The Business Rules
- Tip #4: Decide Where Product Information Will Come From
- Tip #5: Set Up The Warehouse
- Tip #6: Choose A Maintenance Option
- Tip #7: Plan The Shopping Cart
- Tip #8: Be The Expert
- Tip #9: Use Feedback
- Tip #10: Follow Up
