10 Common Sense Tips For Building A Good Website: Tip #9

10 Common Sense Tips For Building A Good Website: Tip #9
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Lucky for you, the previous tips in this series were pretty concrete – things you could sit down and do, fix and tweak to improve the chances of success for your site. This one gets a little harder because it’s not something you can figure out in a day or a weekend or maybe even a month.

This one is going to cost you some time, but in the end it’ll be worth every second.

Tip #9: Your Website Should Be At Least As Good As Your Competitor’s

Another one for the “seems obvious” category, but pay attention. If you haven’t visited, used and scrutinized your competitors’ sites, then you are missing a huge opportunity.

You should be aware of what other organizations in your industry are doing, what works for them, what doesn’t. This is also a good opportunity to look for “empty spaces” that you can fill with a new idea.

Find out what your competitors are missing, then rescue your customers (and add a few new ones) by offering something that your competitors don’t.

But guess what? The only way to do this right is way at the beginning during the planning phase.

You shouldn’t be designing, building or otherwise marketing your site until you have an arsenal of ideas and information about what’s happening online in general and in your sphere in particular. Dig out your old term paper researching skills and apply them to the real world. Spend some time and really find out what’s out there so you can begin to build a cohesive direction for your site and its goals.

Now for the disclaimer: don’t “follow the leader” when it comes to online marketing or you will look like what you are – one entity in a long line of many of the same. Figure out where your competitors are going and then take one extra step. Just because “everyone’s doing it” doesn’t mean they’re doing it right.

Use your competitors for the really-great-ideas and surpass them in every other way.

What are you doing to differentiate yourself from competitors?

Read More In The “Building A Good Website” Series

Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera