10 Common Sense Tips For Building A Good Website: Tip #5

10 Common Sense Tips For Building A Good Website: Tip #5
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What’s that? You want people who visit your website to buy your products? Use your services? Sign up for your mailing list? Sorry, I missed that, I’ve got another website to visit.

The internet is a big place with lots of things to do and see. But is it possible that there’s one tiny tip that can mitigate the distraction-factor and get people to do more of what you want and less jumping off to another site? Well, there are no magic bullets but there are plenty of small (common sense) things you can do to make it more likely that your site will get the attention it deserves.

This one is so simple you’ll wonder if it works. Until it does. Read this tip now!

Tip #5: A Good Website Contains A Call To Action

Whether you run an informational, service oriented or ecommerce website, you’re doing it for a reason. Define that reason and then prompt your visitors to take action.

A good website needs a purpose to drive visitors to some intended action, whether it’s to sign up for a newsletter, buy a product, request more information or refer a friend. Make it clear what you want your visitors to do, then prompt them to do it.

A good website instructs visitors to “sign up here” or “buy now”. Even if it’s something as simple as “contact us”, make it an obvious directive, so visitors know why they’re using your site.

Never assume that visitors know what you want – or even what they want. Sometimes you have to hit people over the head with a direction before they’ll take it.

If you’re a financial planner you may think it’s pretty obvious that someone visiting your site should start by contacting you about financial services, but a visitor might stop at information surfing and never take action. Even if you have an ecommerce site where the objective is about as clear as you’re going to get (buy now!), a prompt from you to do so could make the difference between gaining or losing that  customer.

Lots of us run on autopilot – we read, we click, we move on. If you take the time to shout out to your visitors to “Do this now!” you can tap into that autopilot and nudge the process along.

What’s your call to action and where is it located on your website?

Read More In The “Building A Good Website” Series

Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera