If you’ve read Tip #1 you know that you need to provide visitors with good, solid information so they can make a decision about your business. You’ve probably cracked out the thesaurus, done some homework and now you have dozens of beautifully written pages about your business.
What you do with this information is equally important as how many pages you have and how they’re written.
Tip #2: Information Should Be Well Organized And Properly Distributed
Information should be distributed over an appropriate number of clearly defined and well-organized pages. Too much information concentrated in too small a space is just as detrimental to a visitor’s experience on your site as too little information.
Nobody likes to scroll through large blocks of text searching for that one idea or piece of information they need.
Format your text in a way that facilitates reading on a computer monitor. People read differently online than they do in print. They tend to skip around and scan web pages for specific information rather than reading straight through. Many times, people will read only your headings or bullet points, stopping to read more when something is personally interesting or relevant.
Improve your site by breaking up large blocks of text into smaller paragraphs or multiple pages, create headings with unique styles, make appropriate use of bold or multicolored text (be careful not to overdo either) and use bullet points or numbered lists liberally.
And remember, every one of us wants things to be as simple as possible. You should take great pains to make sure it’s easy to find information on your website. Don’t bury information on obscure pages or on pages with obscure names.
Good organization will go a long way toward converting visitors to customers.
Have you ever had a hard time finding something on a website? Did it eventually drive you to leave the site?
Read More In The “Building A Good Website” Series
- Tip #1: A Website Should Be Informative
- Tip #2: Information Should Be Well Organized And Properly Distributed
- Tip #3: Information Should Be Relevant
- Tip #4: A Website Should Be Easy To Use And Navigate
- Tip #5: A Good Website Contains A Call To Action
- Tip #6: Forms Should Be Easy To Use And Understand
- Tip #7: News, Blogs And Social Media Should Be Updated Regularly
- Tip #8: A Website Should Be Search Engine Friendly
- Tip #9: Your Website Should Be At Least As Good As Your Competitor’s
- Tip #10: A Website Should Be Part Of The Big Picture