10 Common Sense Tips For Building A Good Website: Tip #10

10 Common Sense Tips For Building A Good Website: Tip #10
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It’s time to wipe your brow. You’ve labored through planning and executing a top-notch website and you’re confident that it will provide a return on your investment. You’ve even set up a regular maintenance schedule to be sure that your site continues to impress visitors. All well and good but if you neglect the simple truth of this final tip, your efforts will likely fall short.

Tip #10: A Website Should Be Part Of The Big Picture

A good website does not stand alone. It must be an integrated part of your marketing plan and an extension of your company’s message, values and goals.

Don’t stop mailing your monthly newsletters just because you’ve posted them online. Don’t forget to nudge customers with occasional email reminders. Don’t neglect your brochure because you think all that information is online anyway. The key to marketing success is branding, and branding means repetition, and most importantly, consistency. You want your customers to recognize you as a great company both on- and offline.

A website is no more a “marketing plan” than a single brochure. Customers respond to marketing efforts differently and someone who may never bother to search for your product or service online may readily visit your website after they receive a postcard mailer from you. You should look at your website as a tool. It can help generate leads and customers, provide information, serve as a venue for customer service and interaction, and contribute to the success of your business. But do use it as a tool, one that evolves and grows with your business – not as a one-shot, up-and-done, end in itself.

What are you doing to get your website in front of customers?

Read More In The “Building A Good Website” Series

Carol Lynn Rivera

Carol Lynn Rivera

I'm a business owner, content creator, podcaster and marketer. In 1999 I founded Rahvalor Interactive, a web and creative services production studio, with my husband and business partner Ralph. In 2011 we created Web.Search.Social, a consulting and marketing service line for small businesses. We also cohost the Web.Search.Social Podcast where we challenge the status quo of marketing and the Carbon Based Business Units podcast where we talk about the human side of being an entrepreneur. On any given day I wear the hat of project manager, consultant, social media manager and content marketer. My true passion is writing and in my spare time I'm busy planning my early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera