Before You Build Your Website Or Tackle A Redesign, Read This: How To Do It Right The First Time
Whether you don't have a website at all, are ready for a makeover or upgrade, or went down the "my son's friend's father's nephew knows a guy who knows web design" route only to regret it later, I'm about to share with you some practical insight into the reality of building a website. Why? Because I've seen so many people do it wrong time and again. Because I've listened to the heartbreaking stories of people who might have become my clients if they hadn't wasted their time and budget on a … Read More
5 Easy And Actionable Ways To Engage Fans On Your Facebook Business Page
You have a Facebook business page, and now every day, along with making sure the phone calls get made and the to-do items get crossed off the list, you’ve got to figure out what to put in that horrible empty status box. Fear not, faithful Facebooker! There are strategies you can use to engage even the most reticent fans. Here are five you can try for yourself.
How Twitter Helped Me Go From My Boring Government Day Job To A Rewarding Career As A Successful Author
I’m going to share with you how I used Twitter to go from a well-paying government day job to a far more rewarding full-time career as an author of science fiction/fantasy and thriller novels. When I started I had no experience with marketing or publishing. You don’t have to be Wile E. Coyote, Supergenius to use Twitter to move your business forward. But it takes time, perseverance, some tools, and an unwavering focus on other people.
5 Questions With Claude Blanc, President & Business Coach, CHB Associates: How To Thrive In A Difficult Economy
At one time, he led international corporations. Now, he’s a local business owner who coaches other local business owners. Claude Blanc offers a unique insight into what it takes to overcome challenges and thrive, even in a difficult economy.
The Inconvenience Of Convenience: How To Defend Against Online Theft
In light of this week’s attack on Zappos’ customer database, it’s a good idea as a consumer to revisit your online security and as a business to revisit that of your customers. Instead of losing sleep over the possibility of stolen information, just know that one day, it may happen to you. The best thing you can do is be prepared and be smart. Here are a couple of security measures you can take right now.
Editor’s Picks
Why Marketing Videos Crash
Your video needs drama. Not that you must stage a Shakespearean drama to sell your product or service. Just understand and solve your customer’s problem, and if you can capture his or her emotions, the viewer is yours. If not, as my editor used to say, “zzzzz!”
10 things I hate about your website
I figured I’d share a mere ten of the things that drive me nuts about (quite possibly your) website, in no particular order, so you can see how your site measures up and either congratulate yourself on a job well done, or get to work fixing it. After all, I’m not just a web marketer – I’m a consumer and quite possibly your customer. Impress me. Or at the very least, don’t annoy me!
From Our Guest Authors
When websites attack
Has this happened to you? You go to a website and it refuses to give you what you want. It is trying so hard to steer your thought processes, that it won’t let you decide for yourself that you want to buy. I was looking for information the other day on a specific home electronic system when I was attacked, I was assaulted, I was swarmed.
Quick Response Codes: Tomorrow is Today
An exciting and innovative marketing tool is currently challenging the imagination and cunning of every entrepreneur and marketing person, no matter what their business. This tool is called the Quick Response Code – or QR Code as it is commonly called – and it’s starting to show up in retail windows, on price tags, in brochures and on movie posters.
Beyond business: Creating a personal brand to connect with customers
Through my experiences managing both corporate Twitter accounts and helping local businesses improve their social media engagement, one thing has become exceedingly clear: people want to connect with other people. If your potential customers only see a nameless corporate entity, they’ll be wary of doing business with you.
Custom website design vs. templates: which should you choose for your business?
You’ve made the decision to move forward with creating a website. But now you have to decide how you want the website developed – with a custom design that will be completely unique and personalized to your needs and wants or with a prefabricated template that you choose to fill in with your content.
