Before You Build Your Website Or Tackle A Redesign, Read This: How To Do It Right The First Time
Whether you don't have a website at all, are ready for a makeover or upgrade, or went down the "my son's friend's father's nephew knows a guy who knows web design" route only to regret it later, I'm about to share with you some practical insight into the reality of building a website. Why? Because I've seen so many people do it wrong time and again. Because I've listened to the heartbreaking stories of people who might have become my clients if they hadn't wasted their time and budget on a … Read More
5 Easy And Actionable Ways To Engage Fans On Your Facebook Business Page
You have a Facebook business page, and now every day, along with making sure the phone calls get made and the to-do items get crossed off the list, you’ve got to figure out what to put in that horrible empty status box. Fear not, faithful Facebooker! There are strategies you can use to engage even the most reticent fans. Here are five you can try for yourself.
How Twitter Helped Me Go From My Boring Government Day Job To A Rewarding Career As A Successful Author
I’m going to share with you how I used Twitter to go from a well-paying government day job to a far more rewarding full-time career as an author of science fiction/fantasy and thriller novels. When I started I had no experience with marketing or publishing. You don’t have to be Wile E. Coyote, Supergenius to use Twitter to move your business forward. But it takes time, perseverance, some tools, and an unwavering focus on other people.
5 Questions With Claude Blanc, President & Business Coach, CHB Associates: How To Thrive In A Difficult Economy
At one time, he led international corporations. Now, he’s a local business owner who coaches other local business owners. Claude Blanc offers a unique insight into what it takes to overcome challenges and thrive, even in a difficult economy.
The Inconvenience Of Convenience: How To Defend Against Online Theft
In light of this week’s attack on Zappos’ customer database, it’s a good idea as a consumer to revisit your online security and as a business to revisit that of your customers. Instead of losing sleep over the possibility of stolen information, just know that one day, it may happen to you. The best thing you can do is be prepared and be smart. Here are a couple of security measures you can take right now.
Editor’s Picks
Is your website over the hill? How to know when it’s time for a makeover.
Your website may not be sprouting gray hair but it could very well be showing its age in other obvious and not-so-obvious ways. It’s common for businesses to immerse themselves in building a website then “finish” the project and move onto other things.
The power of no choice: why giving your customers fewer options is better
One of the benefits of our digital age is that our options have increased exponentially, whether we’re looking for employment or a new hat. But that benefit comes with a down-side. An abundance of choices stalls our decision making process – and ultimately whatever choice we make, we end up with that teeny voice in the back of our heads that asks whether we should have made a different one.
From Our Guest Authors
Custom website design vs. templates: which should you choose for your business?
You’ve made the decision to move forward with creating a website. But now you have to decide how you want the website developed – with a custom design that will be completely unique and personalized to your needs and wants or with a prefabricated template that you choose to fill in with your content.
Online video: the new world of advertising
Remember the days when video was prohibitively expensive to produce? What? You haven’t heard? That’s right! Producing an effective and quality video is within the reach of even the smallest businesses with limited advertising budgets. Gone are the days when the benefits of video were for those elite few.
Beyond business: Creating a personal brand to connect with customers
Through my experiences managing both corporate Twitter accounts and helping local businesses improve their social media engagement, one thing has become exceedingly clear: people want to connect with other people. If your potential customers only see a nameless corporate entity, they’ll be wary of doing business with you.
Size Matters: Why more content is not always better
Ever surf to a website where the page seems to scroll down infinitely – you can’t find the information you’re looking for and you have no idea what to click? Then what happens? Most likely, you’ll leave the website for one that is easier on the eyes and brain.
