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Myth: I need my site to be #1 in the search engines

April 6, 2010 By

sales reportsReality: The number one site in one person’s search results can be completely different than the number one site in another person’s search results. Search engines serve results based on personal search history, preferences and geography. Additionally, search results fluctuate constantly as search engines crawl and index new pages. Results you see right this minute may be different than results you’ll see in a day or an hour.

Measuring your conversions and reviewing site analytics can present a more accurate picture of the effectiveness of your search listings. If traffic to your site is increasing, as well as your leads and sales, it’s a good indication that your search marketing is working, regardless of where you see your site listed at any particular place and time.

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About Carol Lynn Rivera

Carol Lynn Rivera began her career as an educator and program developer for several private schools in New York and New Jersey. With a dual Bachelor's degree in Psychology and Education and a Master's in Education, she helped to architect programs in startup schools for both full day and after school enrichment programs. Her passion for education and for acting as an advocate for those under her care transcended industries when, in 1999, she and husband Ralph Rivera founded Rahvalor Interactive, a creative services and marketing company, where she shifted her focus from the psychology of education to the psychology of marketing.

In addition to acting as Rahvalor's project manager, Carol Lynn manages search and social marketing programs for both B2B and B2C customers where she enjoys being able to engage in her second passion: writing. As a search and social marketer, she provides search friendly copywriting and editing services, writes for blogs and manages Facebook fan pages and Twitter accounts for customers across a variety of industries.

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