It’s Time To Take Mobile Facebook Marketing Seriously [Infographic]

It’s Time To Take Mobile Facebook Marketing Seriously [Infographic]
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If you’re not totally on board the mobile bandwagon yet, then surely you’ve heard whispers that it’s rolling through town – at high speeds and with determination.

Everything from itty bitty laptops to itty bittier smart phones are forcing businesses and marketers to pay attention.

Whether it’s formatting content to display at various screen sizes, making ease-of-use a priority, or just catching the attention of busy consumers on the go, it’s time for all of us not only to take mobile seriously but quite possibly to put it first.

Crazy, I know.

But when you consider recent statistics that tell us that half of all local searches are performed on mobile… and that an eyebrow-raising 91% of mobile internet access is to socialize… “crazy” is a word you might use to describe people who aren’t obsessing about mobile.

Thanks to the research efforts of Qwaya – a tech company in the business of building social marketing tools – the infographic below should give you food for thought as you plan your marketing strategies for 2013 and beyond.

The Qwaya team put this infographic together to raise awareness and inspire businesses to start thinking about mobile as a unique opportunity. They also think Facebook mobile ads are going to be huge next year. If you want more of their take on that, you can check out this post about Facebook advertising.

Otherwise, their best suggestion for smart marketers? Study your target audience and engage. The best advice is always the simplest!

Let me know if any of the stats in this infographic surprise you or if you have other compelling info to share.

facebook-mobile-infographic

Visit Qwaya to learn more about their Facebook ad management tools.

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Carol Lynn Rivera

Carol Lynn Rivera

Carol Lynn is a content creator and marketer who has been in the business of digital marketing since 1999. Along with her husband and business partner Ralph, she owns and operates both {Web.Search.Social}, a consulting and marketing services business, and Rahvalor Interactive, a web and creative services production studio. On any given day Carol Lynn will wear the hat of project manager, consultant, social media manager and content marketer. Her true passion is writing, whether it’s web content, a blog post, email campaign or social status update. When she's not writing for customers, {Web.Search.Social}, or her own blog, she's planning her early retirement to Barcelona as a famous and wealthy novelist.
Carol Lynn Rivera
Carol Lynn Rivera
  • Sapna

    Hi Carol

    I am not completely on mobile bandwagon as yet, but planning for the same.
    The infographic is really helpful. Facebook has really beome a dominant force in social media.

    Sapna

    • http://twitter.com/CarolLynnRivera Carol Lynn Rivera

      Hi Sapna, I agree, there is a big mobile wave hitting us right now and we really need to get on board!

  • Donna Merrill

    Hi Carol,
    A great to-do for new new year rolling in. I’ve heard about the mobile advertising, but didn’t quite understand it fully. This infographic does help out a lot. Sometimes I feel like I’m in a black hole when it comes to the fast pace of technology.

    Up to now, I’m not mobile and know I need to be. Heck I have a flip phone! I do have my reasons and not excuses. I’m on the phone with clients at least 4 hours per day.

    I sit in front of my mac for more hours a day. So when it comes to using a smart phone I have no use for it. I want to get away from it all and unplug. BUT….by using one, I think I would have a better understanding of how the rest of the world uses it.

    Plus, to market to these users is imperative I know. So my dear, this whole aspect of marketing is one I need to pay attention to.
    Thanks for the wake up call,
    Donna

    • http://twitter.com/CarolLynnRivera Carol Lynn Rivera

      Hi Donna, I know what you mean about unplugging! I’ve recently forced myself to STOP taking my phone into bed with me at night because I find that not only does it keep me awake reading, playing and socializing but even if I wake up in the middle of the night I have the bad habit of checking my mail! So now I leave it in the kitchen. But it’s great for when you’re on the go, and that’s where marketers can reach people. I do plenty of blog reading on my phone so if a blog isn’t easy to read then I don’t. I have even shopped on my phone, so forms and checkouts need to be really easy to use and simple. Then there are laptops and tablets… people are using those a lot more than traditional desktops so it’s s trend worth paying attention to for all of us!

  • http://twitter.com/mslavkova Margarita Slavkova

    Carol, mobile is the next new. It is coming so we, bloggers and marketers, better learn it and use it. No one will care if we catch the train or not. We better do to stay tuned with the technology. Facebook is the largest social media. have to learn fast. :)

  • http://twitter.com/gonzogonzo Frederic Gonzalo

    Great infographic, indeed. I just saw a post, I believe in emarketer or mobile marketer, saying that Facebook mobile ad revenues will surpass Google ads in 2013! And when you consider mobile marketing is a fairly new thing for Facebook, it boggles the mind to see what comes next.
    By the way, the infographic here says 57% of folks go to Facebook via mobile. I believe this stat is now over 60%, so it’s a whopping majority, to say the least.

  • http://twitter.com/SylvianeNuccio Sylviane Nuccio

    Hi Carol,

    Yes, I’ve been aware of this mobile machine for at least two years now. I guess that’s the way it is, we can’t stop this from happening. I do love my big monitor screen myself and have not fell in love with mobile world yet. Probably because I don’t have the need for it.

    That was a great infographic, by the way!

    • http://twitter.com/CarolLynnRivera Carol Lynn Rivera

      I like big screens too! In fact, I like working with 2 monitors so I have a lot of space. But mobile is so easy to use when you’re not at your desk, and that’s exactly what everyone is doing. We have to get on it!

  • http://twitter.com/suejprice Sue Price

    Hi Carol

    Oh when I saw your post I squirmed as I so need to address this. Also on my to do list for right after the break.

    Thanks for the great infographic that is very helpful.

    Sue

    • http://twitter.com/CarolLynnRivera Carol Lynn Rivera

      Looks like we’re all going to be busy starting up the new year :)

  • Adrienne

    I actually remember being told about this Carol when it first came out which was a few years back now. Of course I’m not using mobile to access anything but at least my blog is set up to view on mobile devices. Yay!!!

    But the one thing I need to consider going into the new year is advertising what I offer for mobile devices. It’s definitely on my to do list Carol so thanks for bringing this to our attention. We do NOT want to be left in the dust.

    ~Adrienne

    • http://twitter.com/CarolLynnRivera Carol Lynn Rivera

      Facebook wants to make money so they’re going to keep selling those ads! Hopefully our streams won’t become a big mess of ads but that remains to be seen…

  • http://twitter.com/BarbaraCharles Barbara Charles

    Hi Carol. I was introduced to this about 8 months ago. Have yet to take a serious look at it, but will do so now.. Thanks for sharing and reminding me. Barbara

    • http://twitter.com/CarolLynnRivera Carol Lynn Rivera

      Ads are getting more and more important on Facebook, especially as they limit how many people see our posts. Seems like something businesses will have to take seriously.

  • Carol Minarcik

    Good morning Carol…I have seen information for turning my website to mobile access…I have not done this yet as I did not see that it was that important. However after reading this post, guess I better look into this option. Thanks…you used great graphics, very easy to vision the growth of the mobile access.

    • http://twitter.com/CarolLynnRivera Carol Lynn Rivera

      Mobile is getting more and more important, especially with everyone making tablets and everyone using them!

  • Hale

    It is definitely going to be interesting to see how mobile shakes out. I see outrageous numbers from people hawing sms text ads when I know I answer virtually 100% of mine just like they say. What they don’t say is that people like me respond with STOP. As the tablets get better we will definitely see Social = mobile.

    Nice job.
    Oh Hale Yes!

    • http://twitter.com/CarolLynnRivera Carol Lynn Rivera

      I agree with you on the SMS, Hale – no thanks! Part of the problem is they don’t have an opt-in, so you suddenly get text messages from… who?? And most people pay for that. Social though, that’s another story. I know I’m one of those “always on my phone” people – and doing everything but using the phone of course. Facebook, Twitter, Instagram… when we’re on the go is when things happen and we want to share. Thanks for sharing your thoughts!

  • http://twitter.com/LogAllot Sonia Winland

    Mobile is huge, but still not on everyone’s radar. eCommerce companies are all over it, but retailers are slow to catch up or see its true value. When I am away from my computer, using my mobile devices is how I stay in touch and online. It is convenient and easier to take it with me anywhere.

    Hence app popularity and companies ready and willing to help you go mobile with your products to sell. I think this year will be a leap for many businesses going mobile and I will be right there to check out their apps.

    • http://twitter.com/CarolLynnRivera Carol Lynn Rivera

      Hi Sonia,
      I think a lot of people are behind on mobile. But the trend is growing at a super fast rate and I know at least for myself, I spend a whole lot of time on mobile even when I’m at home or at my computer! Big companies should be prepared for this by now. And small companies shouldn’t think this doesn’t apply to them. If anything it’s even more important – especially for local biz – to be on mobile and accessible.