Meerkat, Periscope And The Danger Of Jumping On Marketing Trends

Meerkat, Periscope And The Danger Of Jumping On Marketing Trends

Listen to this episode. http://traffic.libsyn.com/websearchsocial/0134-blog-meerkat-periscope-and-the-danger-of-jumping-on-marketing-trends.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. I’ve been fixated on the video streaming service Periscope the past few weeks. I wrote about Periscope on my personal blog, but today I want to talk about the genesis of Periscope and what your business can learn from it. Before Periscope came on the scene, the streaming service flavor of the month was Meerkat. In my industry, Meerkat went beyond buzz. It was the “It” thing of the moment. After a promotional push at SXSW 2015, Meerkat was defined not just by its streaming service, but by the fact that marketers at every level were all in line pronouncing Meerkat to be a required marketing tool. “If you aren’t live streaming with Meerkat,” they said, “Then you’re going to be left behind.” A lot of content creators I know jumped on the Meerkat bandwagon because, “You just have to.” A widely read publication hosted a webinar featuring “The World’s Preeminent Meerkat Expert.” A title he undoubtedly received because he had used Meerkat for a whole 60 minutes. Meerkat is impressive. Or rather was. Meerkat put its chips all in on Twitter as a foundational platform. Meerkat required users to have a Twitter account and relied on Twitter’s Social Graph which allows for deep integration between the app and the Twitter community. It was a match made in heaven. Until it wasn’t. As it turned out, Twitter had its own streaming service planned called Periscope. In the span of a short time, Meerkat...
My Transgender Entrepreneurial Pornographic Pinterest Pledge

My Transgender Entrepreneurial Pornographic Pinterest Pledge

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0118-blog-my-transgender-entrepreneurial-pornographic-pinterest-pledge.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Do you know that Pinterest drives a ridiculous amount of traffic to our site? Did you also know that one of our weaknesses is following our own lessons about Pinterest? It’s true. If you listen to our podcast – and you should – you know that we’re fascinated with and big fans of Pinterest. The irony is that it’s the least effective arrow in our quiver. We’ll develop all kinds of graphics for Facebook and Twitter and LinkedIn and everyplace else and then realize that we forgot Pinterest. By that time, client work has consumed us and Pinterest becomes a fading memory. Last week I talked about Pinterest with Cynthia Sanchez on a yet to be released episode of The Oh So Pinteresting Podcast. The following week, I visited Jeff Sieh on Manly Pinterest Tips to talk about Pinterest. Apparently my ideas were brilliant, but it was all a sham! I’m coming clean. I’m horrible at Pinterest. You know what the worst thing is? Our guest tomorrow is the one and only Cynthia Sanchez. I’m kinda feeling like she’s going to disown me due to all of my Pinterest violations. And if her #cynthia2016 campaign is successful and she becomes president, she may make me the target of a drone strike. Before that happens, I’m making a Pinterest pledge. I pledge to make interesting pins for all of my articles at my personal blog over at RalphMRivera.com. I’ll make good looking images in a vertical...
Don’t Believe The Hype! Social Marketing “Truths” That Aren’t

Don’t Believe The Hype! Social Marketing “Truths” That Aren’t

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0082-blog-dont-believe-the-hype-social-marketing-truths-that-arent.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Marketing is complex. There are options within options, new tools and platforms every day. The moment you feel like you’ve wrapped your head around one social network, a new one pops up to become the new must-do. It can feel so utterly overwhelming that a good chunk of people I meet say thing like, “I don’t have time to figure out this online marketing thing.” Another good chunk of people try the Thing du Jour, don’t get much out of it and then blame the messenger. “Blogging doesn’t work.” Or, “Social media isn’t for me.” If marketing your business “these days”, especially in an Internet world, seems overwhelming or confusing… if you’re not sure where to start or if you’ve started but aren’t sure where to go… if you’ve spent money or time (or both) for little results… It might be time to realign your thinking about marketing altogether. Here are a few things you may have been conditioned to believe, some misconceptions and misperceptions that will do nothing but stand in the way of engaging in productive, lead-generating marketing. Social Marketing Is New Repeat after me: there is NO new marketing. There are new tools, new platforms, new opportunities to try new tactics. But marketing is still marketing, no matter how you wrap it in technology. It amazes me day after day how many businesses try social marketing and fail. And they don’t fail for any reason inherent in social marketing or because...
The Two Toughest Social Media Marketing Questions You Have To Answer

The Two Toughest Social Media Marketing Questions You Have To Answer

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0067-blog-the-two-toughest-social-media-marketing-questions-you-have-to-answer.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Should I have a Facebook page? Is my audience on Twitter? Do I have time to invest in social marketing? Why am I doing this? Those are all great questions and some you should most certainly be asking yourself if you’re thinking of engaging in social marketing. Or even if you’re already doing it and looking for better results. They can be tough to answer but they’re not the questions I’m talking about today. The questions I’m talking about today are even tougher than that and have a lot more to do with your business approach and philosophy than with the mechanics of marketing. Do I have answers? Heck, no! Besides, my answers might be very different than yours. But I do have ideas. And those ideas may just help you make sense out of the toughest questions you probably didn’t even know you had to answer. Who Am I? No, this is not an existential question about your purpose and the meaning of life. But it may be just as tough to answer. Somehow the idea of “being online” and “being social” has taken on an otherworldly aura. Humans have been engaging, sharing and building relationships since caveman days but only since the dawn of the internet age have we ceased to understand how to do that. We overcomplicate things and make up new rules for what we’re supposed to say or when and how much we’re supposed to share. Experts everywhere remind...
The Confounding Practice Of Content Curation

The Confounding Practice Of Content Curation

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0064-blog-the-confounding-practice-of-content-curation.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. I have a question for you today. What do people in your industry do that drives you nuts? Perhaps a common practice that makes you wonder where common sense went. Or a borderline unethical one that sometimes makes you wish you had nothing to do with your industry at all. How about something straight-up controversial that has folks in your world coming down on one side of the fence or another? Think of that thing and write it down. Think about your position on that thing and write that down, too. When you’re done reading this tell me about it in the comments because today I’m going to share precisely that type of thing with you. Today, as part of my monthly Word Carnival, I’ve been tasked with writing about something controversial in my own industry – marketing – and taking a stand. So today, I’m going to tell you why content curation as a social marketing strategy is silly, fruitless and something you should stop doing immediately. So come on and step over the line and join me in the land of lead generation and practical marketing tactics! *Note: I decided to edit that bit out because it seems there are some content curation defenders who will hang me on it and ignore everything else I’ve said. I’ve had more conversations about the word “silly” than about whether or not content curation works. I concede. The word silly and its cousin fruitless have been rescinded. In place of arguing...
Social Media Marketing Myths That Are Costing You Money

Social Media Marketing Myths That Are Costing You Money

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0059-blog-social-media-marketing-myths-that-are-costing-you-money.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. There are two ways that marketing costs you money. One is in the actual costs that you pay out – to vendors and agencies, for tools and subscriptions to support your marketing. And the second is by spending time – or paying other people to spend their time – doing things called marketing that aren’t contributing in any way to your bottom line. It’s a whole lot easier to get a handle on the first set of costs. Anyone can look at their credit card bill at the end of the month and tally up expenses. But it’s the second kind that quietly siphons your money off and you may not even notice it’s happening until you wake up one day and start to wonder what the point of it all is. And… drumroll, please…. If you want the truth about marketing? It shouldn’t be costing you anything. It should, in fact, be making you money. Enter social media marketing. It’s not the kind of thing we were taught in school along with Marketing 101 and the 4 Ps and the real 80/20 rule. So lots of small businesses had to tackle it on their own and learn as they went. And lots of marketers fell over themselves “teaching” it and making up new rules. And a funny thing happened. Somehow the idea of “marketing” and “being social” (aka “being a human being”) got so convoluted and fraught with dos and don’ts that it...