Facebook has put marketers and businesses on notice: soon (or maybe already) your posts will be seen by fewer an fewer people. Why? So you’ll be compelled to pay for ads. And that’s right from the horse’s mouth, not just the random ramblings of a cranky marketer. Ok, fair warning: I DO get a bit cranky in this post but I also provide you with the information you need to prepare your business for the changes and some ideas for coping with them.
Think you need a ton of time to make social marketing work? You don’t! If you find yourself spending hours each day on social networks, it may be time to ask yourself WHY. (It may have more to do with cute cat videos and less to do with marketing than you think!) And even though you may need bigger blocks of time for serious planning and strategy, a mere half hour a day can serve your marketing efforts well if you use it wisely. Here are just a few ideas to help you plan your daily 30 minutes so you can get the most bang for your buck.
This is a short story about how I *almost* bought an author’s book. But more importantly, it’s about how not to conduct business on social media. It’s not a big deal… there was no crisis, no insult, nothing dramatically eye-rolling. Just a simple matter of an unanswered tweet. But in a world where we’re all busy and overloaded – not to mention “sold to” every second of the day – that was all it took to lose the sale. Read the rest of the story and take a lesson from one Random Guy’s missed opportunity.
Does the word “strategy” give you a bit of a chill? Do you worry that you don’t quite know how to pull your social marketing together? Are you spending hours every day and days every week worrying, obsessing and stressing over what your’re doing with social media? Or maybe you’re too overwhelmed by the idea to really give it a shot. Fear not! Here’s my save-time-for-dinner plan for coming up with a social strategy, putting it on paper (more importantly getting it OUT of your head) and saving you a ton of time for other things. They’re simple and effective and they’re things you can start doing today.
Let’s be honest: as much as we talk quality over quantity, sometimes it’s about the quantity! You need some kind of critical mass to make your Facebook marketing efforts worthwhile, but at the same time you want to be sure your fan base isn’t made up of fakers or disinterested people who will do nothing but hide your posts and mess with your EdgeRank. Don’t resort to desperate tactics like buying fans. Try any – or better yet, all – of these ideas to increase fans that fit perfectly within your target audience.
Did you jump right into social media marketing somewhat haphazardly, or did you plan obsessively, get all your ducks in a row and then wade in cautiously? Even if you won’t admit that you fit the first description, it’s not too late to start thinking seriously about all the whats, whys and hows. Here are a few questions to get you thinking about your marketing efforts so you can find areas to improve and move your business forward.
There Are No Good Social Media Tools. Only Good Social Media Plans. Download Our Free Social Media Content Calendar.
Are you a Hootsuite fan? How about Buffer, Tweetdeck or any one of dozens of others? While these tools can help make your life easier when dealing with social media, they won’t improve your social media marketing. Why? Because they’re tools – not strategies. If you want an effective social media marketing plan you need to address strategy first. One way that we do that is with a content schedule. Read about how we schedule and plan our content then download our free scheduling guide. Simply enter your email address into the email field at the end of the post (you’re already a subscriber so nothing will change – you won’t get duplicate emails!) And let us know if you find the calendar to be a helpful planning tool.
In internet years, Facebook is practically Neanderthal. It’s been around long enough that when we consider Facebook marketing, many of us think, “of course”. But ubiquity doesn’t mean opportunity. Before you start a Facebook page for your business – or before you continue into a neverland without goal or end, ask yourself these questions to find out if Facebook marketing is right for you.
Sometimes social marketing really is a numbers game. You have to build a following before you can market to them! Short of buying followers (not something any smart marketer would recommend), how do you grow a meaningful following of people who would be interested in your products or services? Well, it takes work, but if you’re willing to do it, it’s not that difficult. It just takes a good starting point and a couple of tips and tools. Read my suggestions then let me know if you have any questions about growing YOUR following.
ROI is a three letter word. (Or technically an acronym….) Either way, many people fall into one of two camps: the “you can’t measure ROI on social media” camp or the “Look at the monkey!” camp. The first throws up their hands and keeps going because someone told them to. The second is in a state of denial, terrified by the idea of numbers and what they might show. But measuring your social media ROI doesn’t have to be hard or complicated. Here are some things you can measure and how you can track them to your benefit.