Is Your Business Analytics Yours? Probably Not. Here’s Why That’s A Bad Thing.

Is Your Business Analytics Yours? Probably Not. Here’s Why That’s A Bad Thing.

Listen to this episode. http://traffic.libsyn.com/websearchsocial/0056-blog-is-your-business-analytics-yours-probably-not-heres-why-thats-a-bad-thing.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. If you listen to our podcast – and you should – you know that one of our objectives is to give small and medium business owners a glimpse into the behind the scenes world of digital and online marketing in the hope that that knowledge will help them make better business and budgeting decisions. As an example, we’re currently in the middle of a multi part series about a customer that had his web site unceremoniously shut down by his prior web developer. Why are we producing this series? Because it happens often enough to merit discussion. As it turns out, bad things happen, but more importantly bad things can be avoided. Another example is the use of and availability of website analytics. Specifically Google Analytics. This wonderful tool is powerful and free, but you may be surprised to know that it’s often not configured properly and as a result, you may not be getting the long term results that you want. What follows is a letter I wrote to a client; let’s call her Mary of AcmeCorp. In it I outline the use of Google Analytics in a non technical way as we transition from her previous web developer to my marketing company. Here’s the background: while transitioning from Mary’s old developer, we asked that developer to give us administrative access to Mary’s analytics so that we could transfer the account to her. What we found was that the developer had set up...
Good Search Engine Marketing May Be Bad For You

Good Search Engine Marketing May Be Bad For You

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0043-blog-good-search-engine-marketing-may-be-bad-for-you.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Here’s A Story. A few weeks ago we were awarded a contract to act as the online marketing company for a local business. That business had been paying another marketing company for SEO services and was firing them to hire us. I’ll be honest, I always feel a bit of an emotional crunch when we take business away from another competitor that is competent at what they do. “A-ha,” you say! “But if they were competent, Ralph, they wouldn’t have been fired.” Well. Maybe. But there is a catch. In this case, the marketing company was good at what they did and did exactly what they said they were going to do. As it turns out, the problem wasn’t the marketing company, but the client. When the client said, “I want to be found on search engines,” what they really meant was, “I want more leads.” So when the client went back to the marketing company and said, “Where are my leads?” what resulted was a conversation about page rank and authority and percentage increase in position and blah blah blah. It’s not unfair for the other marketing company to take this position because after all, that’s what they got hired for. It’s hard for any company to deliver what they were asked to do and then get fired for it. So to you, Dear Business Owner, Entrepreneur or Decision Maker, I say this… Think about what you want for your business. Then think...
SEO Or SEarrrgh!? Search Optimization Pitfalls and Conundrums That You Need To Be Aware Of

SEO Or SEarrrgh!? Search Optimization Pitfalls and Conundrums That You Need To Be Aware Of

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0031-blog-seo-or-searrrgh-search-optimization-pitfalls-and-conundrums-that-you-need-to-be-aware-of.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. SEO… We Love To Hate You. The good news about search is that long gone are the days when you had to rely on whether or not your site could get to “number one in Google”. Now with so many promotional platforms, social networks and other opportunities online you can get exposure for your business, build an audience and generate leads and sales without pulling your hair out over SEO. And the good news about that is the better you are at not doing search engine optimization and about winning the battle for attention in other ways, the better you’ll do in search. Call it the Great Paradox of Google’s New World Order. In other news… we still need search. You can’t learn and discover everything without actively looking for what you want, and to date the best way to find what you want is to hop over to your favorite search engine and pop in a few keywords. Plenty of businesses rely on search to generate qualified traffic, leads and sales. Missing out on a good search listing can mean the difference between making money and… well, not. So to ignore search optimization would be naïve. But to obsess about it would be madness. There are just too many factors to consider and the thing that can really make you want to pull your hair out is that some of those factors can seem contradictory. Troubles set in when you take that information...
Who Gets SEO In The Divorce?

Who Gets SEO In The Divorce?

Listen to this episode.http://traffic.libsyn.com/websearchsocial/0013-who-gets-seo-in-the-divorce.mp3Podcast: Play in new window | Download | EmbedSubscribe: iTunes | Android | RSSListen to previous episodes on Stitcher, iTunes or Libsyn. Show Notes Today’s episode gets off to a bang as we tackle the subject of SEO, inspired by an article written by an industry-leader that reads like one big contradiction. Search is important for a lot of businesses that rely on it for leads and customers but it’s also one of the least forgiving areas when it come to the “try – test – measure – try again” approach. Listen in as we share our thoughts on SEO, the dos, don’ts and definitely nots. We also talk email marketing and more. In This Episode We Talk About Why the article is wrong without being wrong. The perils of the DIY approach to SEO and what small businesses should be aware of. How we helped one client go from a 3% open rate on his marketing emails to a 37% open rate in one try. And more conversation about marketing, two-factor authentication and whether or not it’s time to get divorced. Links & Resources 7 Obsolete SEO Tactics You’re Wasting Your Time On The Marketing Game Changer Kit This is literally the end of the English language  Where To Listen iTunes Stitcher Libsyn Podcast RSS Subscribe below to be notified whenever we publish new content and to stay in the loop on some new podcasts and other fun stuff that’s coming...
Are You In Trouble With Google? Website Penalties, Traffic Failure And Other Conundrums

Are You In Trouble With Google? Website Penalties, Traffic Failure And Other Conundrums

Ah, Google. The search engine we love to hate. As web users, it feeds us all kinds of goodness, serving up just the results we want and omitting the ones we don’t. But as businesses with websites, Google can have a make-or-break impact on the success or failure of our sites. And even though Google’s mantra has always been, “Write content for your audience, not for search engines,” there is a practical reality to the fact that even the best of content can be buried under pages and pages of results. Some of the problem arises when otherwise well-intentioned business owners – and sometimes scammy SEO companies – try their hand at search engine optimization. And that’s exactly the topic that Mike Brooks and I discussed on this episode of the Social Media Unscrambled Podcast. Listen to the episode for the full effect, and read on for some of the key topics we discussed so that you can stay out of Google’s time-out chair. http://traffic.libsyn.com/chriscurran/Social_Media_Unscrambled_-_Episode_60_-_The_Reality_of_Being_Punished_by_Google_with_SEO_Penalties.mp3 Avoid Magical Thinking Some search engine optimization companies will promise you just about anything you want to hear. Lots of backlinks. Tons of clickthroughs. “Number one” spots on Google. The truth is that SEO is neither simple nor quick. It takes time. It takes effort. It takes paying attention because the thing that worked today may be considered “black hat” (and that means a very, very bad idea) next month. SEO companies are often here today and gone tomorrow. If you’re looking for someone to help you, be very aware of the legitimacy of the business. And this should sound familiar: only work with...
Get Found In Google: Make Search Engines Hungry For Your Business With These Social Techniques

Get Found In Google: Make Search Engines Hungry For Your Business With These Social Techniques

Getting found in Google has become both deceptively simple and infuriatingly complex. Google has made a tremendous push recently toward “quality content” as the driving factor behind good search rankings, which sounds great on paper. All I have to do is create quality content? Awesome! Been doing that for years, glad Google finally caught up with me. And yet so many of us produce quality content – whether blog posts, videos, infographics or other resources of value to our customers – without seeing the search results we would like. The disconnect happens because Google is ultimately a machine. If there were a guy sitting down reading our stuff, he would undoubtedly grin and pat us on the back for a job well done. But what does a machine know about “great”? That’s where the frustrating part comes in because there are still very practical and mundane reasons for some sites doing well and others doing poorly. Some of those reasons still include things like keywords in the right places and title tags that matter, not to mention subjects our audience is searching for. And among those reasons are social signals – that is, the sum of all of our efforts on social networks – which is also deceptively simple and infuriatingly complex. Building a strong social presence is no small – or immediate – task, but it can be done and if you truly want to boost your presence in search then it must be done. Here are a few ways that social signals matter and how they can not only build relationships and drive business by themselves, but also help...