Does SEO give you a bit of a headache? Do the “rules” about where to use keywords, how to build links and Google’s endless release of animal-themed updates have you wishing the internet had never been born? You’re not alone. Even as someone who provides SEO services, I’m constantly frustrated by the stream of do-this-not-that advice coming from Google headquarters. But what is SEO these days, really? And why do we need it? These are my thoughts… well, to be fair its more of a rant… on what SEO is, isn’t and what it means to us as businesses and marketers.
Google has made it pretty clear: inbound links matter. They append that with “quality, relevant…” and that sounds like a sensible thing until you realize that the definition of a “quality, relevant” link has changed over the years. Unfortunately, many of us are still following old ways and now we’re getting knocked down in the rankings because of it. Every new update seems to tighten the noose, so what should we do? Here are a few tips that can help you build links that count and avoid those that appear to spam. Google may change its mind again, but for now these are simple, practical ideas that can not only get you links, but help build your overall traffic and credibility too. And that can never be bad!
Photos are getting bigger, bolder and they’re showing up in more and more places, from social networks to search engines. Besides being fun to look at, images and photos can help drive traffic to your website. There’s a strong case to be made for making sure you use attractive and interesting photos, but even if you have the greatest photos in town, it won’t do you a lot of good if people can’t find them. Here are a few ways you can optimize your images so they’ll show up in search engines and help drive traffic back to your website.
Some SEO mistakes are costlier than others. Choosing the wrong keywords, though it may not end in a disaster like getting banned from Google, will have the same effect as choosing no keywords and doing no optimization at all. And that’s just a waste of your time and a loss for your business. Here are a few ways you could be derailing your efforts before you even begin. And how to rethink your efforts for a better result.
Whether you’re a restaurateur, doctor, lawyer, retailer, or marketer, if you have a local brick-and-mortar business and want to attract customers to your location, optimizing your online presence for local SEO can be an important step in increasing your exposure. But what is local SEO? If you’re interested in driving traffic to your store or location then let’s review what that is and how to optimize for it.
Cute, fuzzy names like “panda” and “penguin” aside, is it just me or does Google seem to be waging a personal vendetta against all things SEO? Now, I’m not going to say anything eye-rolling like “SEO is dead” but it does seem as if the search engine-turned-verb has been perpetrating some evil on the idea of optimization. Here’s why I think we’re witnessing the assassination of SEO and what we can do to deal with it as it happens.
Most businesses are familiar with SEO, if only from the standpoint that they know it’s something they need to do and they probably lose sleep over how to do it right. But few make a distinction between the “O” (Optimization) and the “M” (Marketing). They’re related – but different. And how you approach them can make the difference between a successful website and one that floats among the flotsam of the internet hoping to bump up against a customer. Find out what the distinction is, but more importantly, find out how to tie them together into a successful marketing strategy.
Think of a search engine as a hungry fish and your website as a hook. What dumb fish is going to chomp on your hook without good bait? Your keywords are the bait, but you’ve also got to load it up properly. If you went fishing and threw some bait in a tree and hid a bit under some rocks, how successful do you think that fishing trip would be? You’ve got to get the bait on the hook, and that’s what this article is about. If you read my last article about how to choose keywords for SEO, you should have a stack of them just sitting around waiting to be used. Now I’m going to tell you how to use them to hook a search engine.
5-Minute SEO: Learn How To Choose Kick-A$$ Keywords In Less Time Than It Takes To Drink Your Morning Coffee
Everyone can understand the basic building blocks of a search optimized website. And there is nothing more basic and more important to SEO than the keyword. It hardly matters how brilliant your site is, how perfectly coded, designed and configured if it uses no keywords – or the wrong keywords. But how do you know which keywords to use? How do you begin to guess what people are searching for? And with all the garbled industry mumbo jumbo about things like long-tail keywords, where do you even start? Read this kick-start guide to choosing keywords that makes it as easy as drinking your morning coffee.